Zain Archives - Campaign Middle East https://campaignme.com/tag/zain/ Mon, 06 Oct 2025 12:08:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Zain Archives - Campaign Middle East https://campaignme.com/tag/zain/ 32 32 Future of Iraqi influence: Emotional resonance and authenticity https://campaignme.com/future-of-iraqi-influence-emotional-resonance-and-authenticity/ Mon, 06 Oct 2025 06:20:27 +0000 https://campaignme.com/?p=109789 Iraq is undergoing a profound digital transformation, driven by a young, vibrant and increasingly connected population. This is a societal evolution, underpinned by increased technological capabilities, which is fundamentally reshaping how people consume information, interact with brands and form informed opinions. In this dynamic environment, influencer marketing is has become a strategic necessity for brands […]

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]]> Fastest internet in Kuwait? Zain and Shareet Studios make their case in latest campaign https://campaignme.com/fastest-internet-in-kuwait-zain-and-shareet-studios-make-their-case-with-campaign/ Thu, 04 Sep 2025 14:00:35 +0000 https://campaignme.com/?p=108085 Shareet Studios’ latest social media campaign for Zain aimed to position the internet service as the fastest in Kuwait. Initially launched as a social media spot, the commercial quickly gained traction across platforms, prompting Zain’s marketing team to expand the campaign’s scope to out-of-home venues. “The commercial was supposed to be a social media project. […]

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]]> Who ranked as the top advertisers in KSA for march 2025? https://campaignme.com/who-ranked-as-the-top-advertisers-in-ksa-for-march-2025/ Tue, 15 Apr 2025 12:36:46 +0000 https://campaignme.com/?p=100813 In March, Vimto, Mobily, and Zain emerged as the top advertisers in Saudi Arabia (KSA), each recording significant increases in Ad Awareness, according to YouGov BrandIndex. YouGov Brand Index tracks data on thousands of brands daily. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen […]

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]]> Zain KSA’s 5G campaign reaches new heights with Snapchat https://campaignme.com/zain-ksas-5g-campaign-reaches-new-heights-with-snapchat/ Mon, 24 Aug 2020 10:02:21 +0000 https://campaignme.com/?p=26561 Zain Saudi Arabia and Snapchat have been close partners for the last few years. They’ve worked together on impactful marketing campaigns such as the 5G launch and the Shabab campaign. Throughout this partnership, Snapchat has developed a fluid way of working to help Zain achieve their ambitious growth objectives in Saudi Arabia. Delivering on Zain’s […]

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]]> Zain consolidates regional account with OMD https://campaignme.com/zain-consolidates-regional-account-with-omd/ Sun, 20 Jan 2019 10:19:01 +0000 https://campaignme.com/?p=15633 Following an extensive review process, Zain Group, a leading Middle Eastern mobile operator headquartered in Kuwait, appoints OMD as their new strategic media-buying partner effective immediately, making this its first telco account win for OMD on a regional level. OMD has been given the media portfolio covering Zain Group and its mobile operations in Kuwait, […]

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]]> JWT retains Zain in Kuwait https://campaignme.com/jwt-retains-zain-kuwait/ Tue, 20 Jan 2015 11:19:58 +0000 https://campaignme.com/?p=6852 Agency has handled the brand since 2002; performance-based component to be implemented in new agreement.

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]]> Mindshare retains Zain media brief https://campaignme.com/mindshare-retains-zain-media-brief/ https://campaignme.com/mindshare-retains-zain-media-brief/#comments Sun, 20 Apr 2014 10:15:48 +0000 https://campaignme.com/?p=5506 Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]

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]]> https://campaignme.com/mindshare-retains-zain-media-brief/feed/ 1 Zain calls media review https://campaignme.com/zain-calls-media-review/ Sun, 09 Feb 2014 07:14:29 +0000 https://campaignme.com/?p=5345 Mobile telecommunications provider Zain has called a review of its media planning and buying account. A number of international agency networks with a regional presence have been invited to pitch, including incumbent Mindshare, which has held the regional account since 2009 and for Kuwait and Bahrain since 2002 and 2003. Zain is one of the […]

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]]> Zain hands Saudi brief to Promoaction DDB https://campaignme.com/zain-hands-saudi-brief-to-promoaction-ddb/ Tue, 30 Apr 2013 07:52:57 +0000 https://campaignme.com/?p=4524 Promoaction DDB has won the advertising account for regional telco Zain in Saudi Arabia following a review involving 10 agencies. The agency will handle the account through its network of subsidiary and sister agencies in the kingdom. “We are delighted to have won such a prestigious account,” said Khaled Kafarsoussa, president of Promoaction DDB. “The […]

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]]> Zain – The heart of Eid is you https://campaignme.com/zain-%e2%80%93-the-heart-of-eid-is-you/ Mon, 20 Aug 2012 08:23:20 +0000 https://campaignme.com/?p=3766 M&C Saatchi’s Eid campaign for Zain asks whether you have ever wondered what Eid is about? In the TVC, Zain tells the story of Eid in a book that summarizes it in a powerful sentence. More than 35 people from across the Arab world took part in the commercial to celebrate Eid and share what […]

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