Youth Archives - Campaign Middle East https://campaignme.com/tag/youth/ Wed, 06 May 2026 13:37:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Youth Archives - Campaign Middle East https://campaignme.com/tag/youth/ 32 32 How Power Horse, Dè Favela are building community within youth culture https://campaignme.com/how-power-horse-de-favela-is-building-community-within-youth-culture/ Wed, 06 May 2026 12:48:50 +0000 https://campaignme.com/?p=121517 Dè Favela, a community event by PBLK Affairs hosted its latest edition on May 2. The event, powered  by Power Horse brought together youth across Dubai for a night of football, fashion, music and more. The concept reflects a generation shaped by multiple identities, drawing inspiration from the spirit of Brazilian favelas. Campaign Middle East […]

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]]> Consumer sentiment driving spend towards small comforts amid geopolitical tensions: report https://campaignme.com/consumer-sentiment-driving-spend-towards-small-comforts-amid-geopolitical-tensions-report/ Mon, 27 Apr 2026 13:50:36 +0000 https://campaignme.com/?p=121064 WARC has released its 2026 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies and analysis, the report focuses on five trends influencing brand selection, each examined through the lens of WARC’s proprietary GEISTE framework. The report reveals that consumers’ […]

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]]> Red Bull nets youth and sports culture with Half Court World Finals https://campaignme.com/red-bull-nets-youth-and-sports-culture-with-half-court-world-finals/ Wed, 07 Jan 2026 12:34:02 +0000 https://campaignme.com/?p=114125 Dubai hosted the Red Bull Half Court World Finals in November 2025, positioning itself as a brand partner and not just a host city. The tournament brought together champions from more than 30 men’s and women’s teams representing five continents, converging in Dubai for this global finale. The finale was an exemplary example of co-branding […]

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]]> Youth, culture and the shifting identity of a generation in KSA https://campaignme.com/youth-culture-and-the-shifting-identity-of-a-generation-in-ksa/ Thu, 06 Nov 2025 11:06:42 +0000 https://campaignme.com/?p=111478 Youth in the Kingdom who are now exposed to a barrage of global influences for the first time – are surfing a cultural wave unlike any in history, blending heritage with hyper-global influences. This is reshaping their identities rapidly within a generation, and turning both the physical and digital worlds into stages for self-expression. By […]

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]]> Rotana Media and Scene partner to produce youth-focused Arabic content https://campaignme.com/rotana-media-and-scene-partner-to-produce-youth-focused-arabic-content/ Thu, 30 Oct 2025 06:08:59 +0000 https://campaignme.com/?p=111077 Rotana Media and Scene have signed a Memorandum of Understanding (MoU) for a strategic partnership aimed at producing and showcasing modern, youth-oriented content tailored for Arab and Gulf audiences. The partnership includes the co-production of a collection of micro dramas and short-form series introduced for the first time in the Arab world. It also includes […]

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]]> stc VP talks Esports World Cup, fan engagement and functional branding https://campaignme.com/stc-vp-talks-esports-world-cup-fan-engagement-and-functional-branding/ Thu, 07 Aug 2025 13:49:59 +0000 https://campaignme.com/?p=106437 Saudi Arabia’s gaming scene is massive, with around 23.5 million gamers making up roughly 67 per cent of the population. And, stc has positioned itself right in the middle of the scene for the second year as the founding partner of the Esports World Cup (EWC). Mohammed bin Rashid Abaalkheil, Vice President of Corporate Relations […]

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]]> Esports World Cup 2025: Saudia’s play to stay relevant with new generations https://campaignme.com/esports-world-cup-2025-saudias-play-to-stay-relevant-with-new-generations/ Thu, 17 Jul 2025 15:03:12 +0000 https://campaignme.com/?p=105635 In a move that signals more than just a typical sponsorship, Saudia – the Kingdom’s national airline – has joined the Esports World Cup Foundation (EWCF) as its official Airline Partner. Announced through a first-of-its-kind virtual signing inside a gaming world, the partnership places the flag carrier at the heart of a global entertainment phenomenon […]

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]]> Game on: How Saudi is ‘poised to be a major driving force’ in gaming https://campaignme.com/game-on-how-saudi-is-poised-to-be-a-major-driving-force-in-gaming/ Fri, 13 Jun 2025 10:57:43 +0000 https://campaignme.com/?p=103797 While the gaming industry feels incredibly fresh and cutting-edge, it is easy to forget its origins stretch back further than the 1972 launch of the Magnavox Odyssey, a product often cited as the first home-gaming console. It’s been an incredible half-century of video game development since, and yet there is no better time to be […]

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]]> Bringing in the new Saudi playbook for global brands https://campaignme.com/bringing-in-the-new-saudi-playbook-for-global-brands/ Thu, 08 May 2025 05:00:07 +0000 https://campaignme.com/?p=101950 Digital marketing in Saudi Arabia – a country defined by hyper-connectivity, high mobile penetration, rapidly evolving ICT infrastructure and a youthful population with strong purchasing power – was always destined to thrive. As Vision 2030 gains momentum, the Kingdom is transforming into a dynamic global player, even amid global economic uncertainty. Confidence in the Kingdom […]

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]]> Fixby, Mullenlowe create 9-hour film “with a twist” on children’s phone addiction https://campaignme.com/fixby-mullenlowe-create-9-hour-film-with-a-twist-on-childrens-phone-addiction/ Fri, 17 Jan 2025 13:23:30 +0000 https://campaignme.com/?p=94873 There’s a new nine-hour film called “Don’t Look Down” screening at Roxy Cinemas, which mirrors both the time that some youth spend glued to their smartphones each day, and also reflects an ongoing campaign — by Mullenlowe MENA and their clients, Fixby — intended to tackle the very real issue of smartphone addiction among children […]

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