YouGov BrandIndex Archives - Campaign Middle East https://campaignme.com/tag/yougov-brandindex/ Mon, 13 May 2024 12:24:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png YouGov BrandIndex Archives - Campaign Middle East https://campaignme.com/tag/yougov-brandindex/ 32 32 Which brands made it to the top for ad awareness? https://campaignme.com/which-brands-made-it-to-the-top-for-ad-awareness/ Mon, 13 May 2024 08:51:14 +0000 https://campaignme.com/?p=83317 YouGov has revealed UAE’s February advertiser of the month for Ad Awareness scores. YouGov BrandIndex collects data on thousands of brands every day and a brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” In February, Apple, Colgate, […]

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]]> YouGov BrandIndex data reveal the Top Ten Year-on-Year Movers of Ramadan in UAE https://campaignme.com/yougov-brandindex-data-reveal-the-top-ten-year-on-year-movers-of-ramadan-in-uae/ Thu, 20 May 2021 06:22:10 +0000 https://campaignme.com/?p=36604 Ramadan 2020, the first Ramadan in the midst of the ongoing global pandemic saw reduced marketing activity from many brands as budgets were slashed. By comparing Ad Awareness scores for the Ramadan period this year versus the previous year, YouGov have identified some interesting trends in terms of whose communications are reaching more of the […]

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]]> Global Village tops YouGov ad awareness polls in October 2020 https://campaignme.com/global-village-tops-yougov-ad-awareness-polls-in-october-2020/ Mon, 09 Nov 2020 13:00:38 +0000 https://campaignme.com/?p=29565 For a second consecutive year, Global Village has achieved the greatest uplift in Ad Awareness in the month of October. After closing one month earlier than planned back in March due to the global pandemic, Global Village is coming in strong celebrating their 25th season. The opening of one of Dubai’s most-visited entertainment venues has […]

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]]> Carrefour tops the 2020 YouGov BrandIndex Customer Loyalty Rankings in Egypt https://campaignme.com/carrefour-tops-the-2020-yougov-brandindex-customer-loyalty-rankings-in-egypt/ Wed, 14 Oct 2020 06:20:21 +0000 https://campaignme.com/?p=28549 YouGov Customer Loyalty Rankings 2020 reveals that Carrefour has replaced Facebook as the brand with the most loyal customers in Egypt, as measured by reconsideration scores amongst customers of the brand, with a Loyalty score of 79.3. YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of metrics. The […]

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