You Got This Archives - Campaign Middle East https://campaignme.com/tag/you-got-this/ Tue, 02 Jun 2026 12:08:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png You Got This Archives - Campaign Middle East https://campaignme.com/tag/you-got-this/ 32 32 Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign https://campaignme.com/adidas-reimagines-mo-salah-as-modern-day-egyptian-king-in-you-got-this-campaign/ Tue, 02 Jun 2026 12:08:55 +0000 https://campaignme.com/?p=122768 adidas has revealed its latest iteration of the You Got This campaign, this time in Egypt and featuring footballer Mo Salah, ahead of the FIFA World Cup 2026™. The campaign celebrates the enduring impact that Mo Salah continues to have on the next generation of football players and fans across the country. Joined by Huda […]

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]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> adidas brings ‘Backyard Legends’ to life with Chalamet, Bellingham, Yamal and Rodman https://campaignme.com/adidas-brings-backyard-legends-to-life-with-chalamet-messi-bellingham-yamal-and-rodman/ Thu, 07 May 2026 08:00:29 +0000 https://campaignme.com/?p=121661 adidas has debuted Backyard Legends, a new film for the FIFA World Cup 2026™ that turns neighbourhood lore into a larger-than-life story, reminding athletes everywhere: You Got This. Led by Academy Award-nominated actor Timothée Chalamet, the film brings together an iconic cast including Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham and Trinity Rodman. Set […]

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]]> Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign https://campaignme.com/adidas-egypts-al-ahly-fc-rally-for-fifa-club-world-club-glory-with-new-campaign/ Mon, 09 Jun 2025 04:40:47 +0000 https://campaignme.com/?p=103432 Adidas has marked another defining moment in its long-standing partnership with Egypt’s Al Ahly FC football club by launching a new chapter of its ‘You Got This’ campaign. The new campaign — anchored in a cinematic short film — captures the emotional pulse of the club’s journey to the FIFA Club World Cup 2025. From […]

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]]> Lamine Yamal and other stars unveil next chapter of adidas’ ‘You Got This’ https://campaignme.com/lamine-yamal-and-other-stars-unveil-next-chapter-of-adidas-you-got-this/ Thu, 13 Feb 2025 07:30:21 +0000 https://campaignme.com/?p=96218 Continuing the narrative of its latest brand platform ‘You Got This’, adidas has launched the next spot in the series, featuring star athletes like Lamine Yamal, Aitana Bonmati, Anthony Edwards and Aliyah Boston. The installation of the campaign uncovers the ‘Sideline Effect’, the impact of negative and positive behaviours from the sidelines. Specifically to the […]

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]]> adidas says ‘You Got This’ to those who need to hear it in 2025 https://campaignme.com/adidas-says-you-got-this-to-those-who-need-to-hear-it-in-2025/ Mon, 27 Jan 2025 06:43:50 +0000 https://campaignme.com/?p=95170 Adidas Arabia, in partnership with Toast Films and M&C Saatchi Sport & Entertainment London, has launched the latest installment of its ‘You Got This’ campaign. This integrated campaigns aims to capture the very essence of sport that connects athletes – on every pitch, track and court, as well as off the track – rooted in […]

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