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	<title>Yohan Wadia Archives - Campaign Middle East</title>
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		<title>Beyond talk, creative experts reveal whether AR, VR, AI are ‘really a thing’</title>
		<link>https://campaignme.com/beyond-talk-creative-experts-reveal-whether-ar-vr-ai-are-really-a-thing/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 18 Jul 2024 07:37:03 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[AI]]></category>
		<category><![CDATA[ar]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[BPG]]></category>
		<category><![CDATA[BPG UAE]]></category>
		<category><![CDATA[creative campaigns]]></category>
		<category><![CDATA[Matt Butterworth]]></category>
		<category><![CDATA[MullenLowe MENA]]></category>
		<category><![CDATA[Ramy El Sakka]]></category>
		<category><![CDATA[Rita Harbie]]></category>
		<category><![CDATA[Rony Skaf]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[TBWA\Raad]]></category>
		<category><![CDATA[virtual reality]]></category>
		<category><![CDATA[WAVEMAKER MENA]]></category>
		<category><![CDATA[Yohan Wadia]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=87298</guid>

					<description><![CDATA[<p>Sometimes, it’s helpful to take a approach grounded and ask ourselves what we ought to be focusing on now, in order to turn future-focused strategies around new technologies such as AR, VR, and AI into a reality. Campaign Middle East has been talking to leaders with decades of experience across creative and digital marketing and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/beyond-talk-creative-experts-reveal-whether-ar-vr-ai-are-really-a-thing/">Beyond talk, creative experts reveal whether AR, VR, AI are ‘really a thing’</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Digital Essays 2023: Embrace AI or Embrace AI</title>
		<link>https://campaignme.com/digital-essays-2023-embrace-ai-or-embrace-ai/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 14 Dec 2023 06:00:10 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Essays]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[2023]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Chupa Chups]]></category>
		<category><![CDATA[CREATIVE DIRECTOR]]></category>
		<category><![CDATA[Digital Essays]]></category>
		<category><![CDATA[Group M]]></category>
		<category><![CDATA[head of content]]></category>
		<category><![CDATA[Vikrant Shetty]]></category>
		<category><![CDATA[Wavemaker]]></category>
		<category><![CDATA[Yohan Wadia]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=73639</guid>

					<description><![CDATA[<p>The obvious thing for us to do was ask Chat GPT to write this essay. Did it save us time? Yes. Did it summarise from the millions of written content online? Yes. Can we use it as is? No. No, because it didn’t sound like us, it didn’t highlight our personal experience with AI. It [&#8230;]</p>
<p>The post <a href="https://campaignme.com/digital-essays-2023-embrace-ai-or-embrace-ai/">Digital Essays 2023: Embrace AI or Embrace AI</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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