Yas Mall Archives - Campaign Middle East https://campaignme.com/tag/yas-mall/ Tue, 10 Feb 2026 05:52:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Yas Mall Archives - Campaign Middle East https://campaignme.com/tag/yas-mall/ 32 32 IPX, Experience 11 partner to connect with Hallyu, K-pop fans in the UAE https://campaignme.com/ipx-experience-11-partner-to-connect-with-hallyu-k-pop-fans-in-the-uae/ Mon, 09 Feb 2026 05:00:17 +0000 https://campaignme.com/?p=115866 IPX, the powerhouse behind global Korean brands such as LINE FRIENDS, has established its first-ever Middle East partnership with Experience 11, a leader in cultural commerce collaborations. Experience 11 is the anime and IP business of K11 by AC, a global cultural brand founded by renowned Hong Kong entrepreneur Adrian Cheng. With extensive art and […]

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]]> Yas Island Abu Dhabi cranks up the volume with ‘Bastanis’ campaign https://campaignme.com/yas-island-abu-dhabi-cranks-up-the-volume-with-bastanis-campaign/ Tue, 27 May 2025 02:00:39 +0000 https://campaignme.com/?p=102931 Building on the success of previous summer campaigns, Yas Island Abu Dhabi is turning up the volume for the summer of 2025, presenting a vibrant, refreshed rendition of the beloved hit song “Bastanis” as part of a campaign brought to life in collaboration with the renowned Kuwaiti group, Miami Band, as well as creative agency […]

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]]> Yas Mall warms up for November debut with Red Bull drive-through https://campaignme.com/yas-mall-warms-november-debut-red-bull-drive/ Wed, 08 Oct 2014 11:22:31 +0000 https://campaignme.com/?p=5743 The film for digital media is directed by Simon Impey and produced by Footprint International. Ahead of its opening in November 2014, Abu Dhabi’s Yas Mall has launched an online film featuring the Red Bull F1 car doing the rounds of its near-finished premises. The film garnered over 430,000 views as on 9 October on Yas Mall’s YouTube […]

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