Yas Island Archives - Campaign Middle East https://campaignme.com/tag/yas-island/ Thu, 14 May 2026 08:55:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Yas Island Archives - Campaign Middle East https://campaignme.com/tag/yas-island/ 32 32 Yas Island reveals celebratory Eid Al Adha musical release ft. Emirati voices, Khaleeji Talent https://campaignme.com/yas-island-reveals-celebratory-eid-al-adha-musical-release-ft-emirati-voices-khaleeji-talent/ Thu, 14 May 2026 08:52:30 +0000 https://campaignme.com/?p=122034 Ahead of Eid Al Adha, Yas Island Abu Dhabi is setting a celebratory tone with a vibrant new song created in collaboration with Abu Dhabi Media Company. Bringing together some of the region’s most beloved musical and creative talents, the release celebrates culture, creativity, and shared experiences — capturing the spirit of togetherness that connects […]

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]]> Here are Campaign Middle East’s Work picks for April https://campaignme.com/here-are-campaign-middle-easts-work-picks-for-april/ Mon, 11 May 2026 10:04:16 +0000 https://campaignme.com/?p=121823 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for April – featuring campaigns from PepsiCo, Dubai Police and RTA, Yas Island, Seagulls Media’s BeatFM […]

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]]> Yas Island owns the ‘effortless holidays’ space with ‘The Answer is Yas’ https://campaignme.com/miral-destinations-caters-to-consumer-call-for-effortless-holiday-with-the-answer-is-yas/ Mon, 13 Apr 2026 04:30:56 +0000 https://campaignme.com/?p=120347 Yas Island has launched The Answer is Yas campaign in response to a common question: Which is the simplest, most seamless, all-inclusive, something-for-everyone, family-oriented holiday destination in the region? The objective of the campaign was to own the ‘effortless holiday‘ space by solving the growing complexity of trip planning and position Yas Island as a […]

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]]> IPX, Experience 11 partner to connect with Hallyu, K-pop fans in the UAE https://campaignme.com/ipx-experience-11-partner-to-connect-with-hallyu-k-pop-fans-in-the-uae/ Mon, 09 Feb 2026 05:00:17 +0000 https://campaignme.com/?p=115866 IPX, the powerhouse behind global Korean brands such as LINE FRIENDS, has established its first-ever Middle East partnership with Experience 11, a leader in cultural commerce collaborations. Experience 11 is the anime and IP business of K11 by AC, a global cultural brand founded by renowned Hong Kong entrepreneur Adrian Cheng. With extensive art and […]

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]]> Podcast: Yas Island Abu Dhabi’s Badr Bourji delivers a masterclass on brand-building https://campaignme.com/podcast-yas-island-abu-dhabis-badr-bourji-delivers-a-masterclass-on-brand-building/ Fri, 19 Dec 2025 05:55:06 +0000 https://campaignme.com/?p=113372 On the latest episode of Campaign Middle East’s On The Record podcast, Badr Bourji, Senior Vice President of Marketing, Miral Destinations, offers a masterclass on the measurable impact of brand-building with a clear focus on core values, while resonating with diverse global and local audiences. Bourji dives into crucial conversations within the brand and marketing industry, including the […]

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]]> Millie Bobby Brown: Yas Island’s the “perfect place to sprinkle a bit of Hawkins mystery” https://campaignme.com/the-vibe-is-unreal-millie-bobby-brown-brings-stranger-things-to-yas-island/ Thu, 27 Nov 2025 08:03:47 +0000 https://campaignme.com/?p=112522 The future of Hawkins is finally about to unfold. Will our favourite characters make it to the end? Will the stars ever get a break from the chaos? No idea – but one thing’s certain: Millie Bobby Brown, or as we better know her – Eleven, is bringing a little bit of that Stranger Things […]

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]]> Yas Island Abu Dhabi cranks up the volume with ‘Bastanis’ campaign https://campaignme.com/yas-island-abu-dhabi-cranks-up-the-volume-with-bastanis-campaign/ Tue, 27 May 2025 02:00:39 +0000 https://campaignme.com/?p=102931 Building on the success of previous summer campaigns, Yas Island Abu Dhabi is turning up the volume for the summer of 2025, presenting a vibrant, refreshed rendition of the beloved hit song “Bastanis” as part of a campaign brought to life in collaboration with the renowned Kuwaiti group, Miami Band, as well as creative agency […]

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]]> Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal https://campaignme.com/behind-the-scenes-how-miral-disney-orchestrated-a-decoy-before-a-magical-moment-at-yas-island/ Tue, 27 May 2025 01:04:28 +0000 https://campaignme.com/?p=102921 Miral and The Walt Disney Company strategically orchestrated the unveiling of the first Disney theme park resort in the Middle East and Africa region. This was done in close collaboration with Momentum Dubai, Initiative MENAT, Weber Shandwick MENAT, HQ Worldwide Shows (HQWS) and Dejavu UAE, among other key stakeholders – marking one of the most […]

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]]> Yas Island reveals Disney theme park resort with host of celebs, drone shows and performances https://campaignme.com/yas-island-reveals-disney-theme-park-resort-with-host-of-celebs-drone-shows-and-performances/ Thu, 08 May 2025 13:35:34 +0000 https://campaignme.com/?p=101981 Miral Destinations, in collaboration with The Walt Disney Company, has announced plans to develop the first-ever Disney theme park resort destination in the Middle East and Africa. The Disney theme park’s addition to Yas Island’s portfolio was revealed through a large-scale event that blended digital spectacle with high-profile appearances and media outreach. Hosted at Yas […]

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]]> Here’s Campaign Middle East’s ‘Work’ picks from April https://campaignme.com/heres-campaign-middle-easts-work-picks-from-april/ Fri, 02 May 2025 13:52:39 +0000 https://campaignme.com/?p=101685 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section the following month. These are the picks from April – featuring work from VISA, Bridgestone MEA, IKEA Al-Futtaim, adidas Originals and Yas […]

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