Yango Ads Archives - Campaign Middle East https://campaignme.com/tag/yango-ads/ Fri, 19 Sep 2025 09:30:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Yango Ads Archives - Campaign Middle East https://campaignme.com/tag/yango-ads/ 32 32 Is targeted advertising actually swaying travellers? https://campaignme.com/is-targeted-advertising-actually-swaying-travellers/ Fri, 19 Sep 2025 09:30:06 +0000 https://campaignme.com/?p=108864 Almost half of all travellers (48 per cent) surveyed have stated that they are influenced by targeted advertising campaigns when choosing destinations, highlighting the growing impact of data-driven marketing in shaping travel decisions. Data also showed that 60 per cent of tourists from emerging regions plan trips just 2–3 months in advance, compared with travellers […]

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]]> How brands can pivot ad campaigns amid shifting travel patterns https://campaignme.com/how-travel-brands-can-pivot-ad-campaigns-amid-shifting-travel-patterns/ Fri, 15 Aug 2025 09:21:33 +0000 https://campaignme.com/?p=106732 Once defined solely by the movement of people, today’s travel industry also reflects the fluidity of travellers’ plans. Flights get rescheduled, routes change, consumer habits and travel trends evolve, often at short notice. Even routine adjustments can influence traveller behaviour and, in turn, how brands should approach their marketing. Factors such as new routes, seasonal […]

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]]> Yango Ads introduces new monetisation tools for mobile app developers https://campaignme.com/yango-ads-introduces-new-monetisation-tools-for-mobile-app-developers/ Thu, 17 Jul 2025 11:44:15 +0000 https://campaignme.com/?p=105613 Yango Ads has introduced new monetisation opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company’s latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated software development […]

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]]> Yango Group unifies B2B, AI-powered ad solutions under Yango Tech brand https://campaignme.com/yango-group-unifies-b2b-ai-powered-ad-solutions-under-yango-tech-brand/ Thu, 27 Feb 2025 11:30:41 +0000 https://campaignme.com/?p=97056 Yango Group, the global tech company that tailors global technologies for local needs, has unified its B2B offerings under the Yango Tech brand, while introducing new AI-powered solutions designed to drive digital transformation across industries in the MENA region. The unified B2B ecosystem now encompasses a diverse range of services tailored to various industries. Yango […]

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]]> 2024 wrap-up: The year in adtech https://campaignme.com/2024-wrap-up-the-year-in-adtech/ Thu, 02 Jan 2025 07:14:59 +0000 https://campaignme.com/?p=94239 As part of Campaign Middle East’s The Annual 2024 issue – which also features in-depth lists such as the Top 20 news stories, Top 20 media milestones, Top 20 movers and shakers, Top 10 Pitches and Top 20 integrated and digital campaigns – the editorial team compiled a list of notable news from within the adtech domain through the year. From Google’s U-turn on […]

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]]> Yango Ads shares latest ad solutions designed to effectively target tourists https://campaignme.com/yango-ads-shares-latest-ad-solutions-designed-to-effectively-target-tourists/ Tue, 31 Dec 2024 10:23:45 +0000 https://campaignme.com/?p=94204 With a global footprint extending across more than 30 countries, Yango Ads has established itself as an active player in the tourism sector. The company regularly conducts research into trending destinations, analyses user inquiries, identifies strategic approaches to captivate travellers and more. On December 9, Yango Ads hosted its third event in the series, the […]

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]]> Yango Ads, Landmark Retail partner to empower advertisers and MENA shoppers https://campaignme.com/yango-ads-landmark-retail-partner-to-empower-advertisers-and-mena-shoppers/ Tue, 10 Dec 2024 04:30:33 +0000 https://campaignme.com/?p=93292 Yango Ads, the adtech division of technology company Yango Group, has joined forces with Landmark Reach, the retail media division of Landmark Retail to leverage the omnichannel retailer’s encrypted first-party data to benefit both advertisers and shoppers in the Middle East and North Africa (MENA) region. Brands will be able to reach targeted audience segments […]

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]]> Yango Ads shares its playbook for boosting brands across markets https://campaignme.com/yango-ads-shares-its-playbook-for-boosting-brands-across-markets/ Fri, 29 Nov 2024 07:00:03 +0000 https://campaignme.com/?p=92908 As an emerging vital component of Yango’s ecosystem, Yango Ads specialises in delivering timely and engaging ads to consumers across the Middle East, Africa and Eastern Europe. It offers diverse ad opportunities, featuring a wide array of targeting options, flexible budgeting and comprehensive analytics to ensure that campaigns achieve optimal performance and reach within its […]

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