Yahia Adel Z AlSharif Archives - Campaign Middle East https://campaignme.com/tag/yahia-adel-z-alsharif/ Thu, 08 Aug 2024 10:20:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Yahia Adel Z AlSharif Archives - Campaign Middle East https://campaignme.com/tag/yahia-adel-z-alsharif/ 32 32 Puck takes customers on scavenger hunt https://campaignme.com/puck-takes-customers-on-scavenger-hunt/ Thu, 08 Aug 2024 10:20:43 +0000 https://campaignme.com/?p=88078 On 28 June and 29 June in KSA and the UAE respectively, Puck hosted a scavenger hunt to promote its new limited-edition Zaatar Cream Cheese. The intent behind the community-focused activation was to engage shoppers and create awareness about Puck’s new flavour. “The goal of the Zaatar Cream Cheese campaign was to create a stir […]

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]]> Puck: The power of collective action https://campaignme.com/puck-the-power-of-collective-action-campaign/ Wed, 28 Feb 2024 09:30:46 +0000 https://campaignme.com/?p=77816 What inspired Puck to initiate the ‘Selfless Shelves’ campaign? The campaign can be traced back to our earlier initiative, ‘Your Creativity, Endless Possibilities.’ While the initial campaign aimed to introduce consumers to creative and sustainable upcycling practices using Puck glass jars, ‘Selfless Shelves’ represents a natural progression, extending our focus beyond environmental stewardship to encompass […]

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]]> Puck announces new initiative for women empowerment https://campaignme.com/puck-announces-new-initiative-for-women-empowerment/ Mon, 22 Jan 2024 11:30:01 +0000 https://campaignme.com/?p=75104 Puck has announced the launch of ‘Selfless Shelves’, an initiative aiming to empower five entrepreneurial women from five distinct villages in Lebanon by granting them shelf space in Carrefour stores to sell their handcrafted and locally sourced produce known as ‘mouneh’, packed in repurposed Puck glass jars. These jars highlight each woman’s story and aim […]

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