Yael Cesarkas Archives - Campaign Middle East https://campaignme.com/tag/yael-cesarkas/ Mon, 01 Jul 2024 08:17:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Yael Cesarkas Archives - Campaign Middle East https://campaignme.com/tag/yael-cesarkas/ 32 32 Catch the creative effectiveness codes unlocked at Cannes https://campaignme.com/catch-the-creative-effectiveness-codes-unlocked-at-cannes/ Fri, 28 Jun 2024 12:02:11 +0000 https://campaignme.com/?p=86438 Sure, creativity matters, but creative effectiveness relies on the “when” and “how” to apply this creativity. The highlights of Creative Impact, one of the six content streams co-curated by Cannes Lions and WARC, the global authority on marketing effectiveness, have been summarised in the second edition of the Creative Impact Unpacked report. The report features […]

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