X Archives - Campaign Middle East https://campaignme.com/tag/x/ Thu, 07 May 2026 07:35:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png X Archives - Campaign Middle East https://campaignme.com/tag/x/ 32 32 The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> Epic Games, EGA get Peely from Fortnite to play up Lantern Fest during Ramadan https://campaignme.com/epic-games-ega-get-peely-from-fortnite-to-play-up-lantern-fest-during-ramadan/ Mon, 30 Mar 2026 14:10:16 +0000 https://campaignme.com/?p=118317 Epic Games has revealed details about the Lantern Fest in Fortnite – an annual in-game celebration, occurring during the Holy Month of Ramadan – which was created and executed in partnership with the Esports and Gaming Agency MENA (EGA MENA). The idea was to place one of the world’s most famous gaming characters (Peely) from […]

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]]> The platform updates you need to know from February 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-february/ Fri, 27 Feb 2026 08:37:03 +0000 https://campaignme.com/?p=117010 Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February. Here are the key highlights: LinkedIn AI skills are everywhere right now – but proving how to use the tools is another story. LinkedIn is partnering with leading AI innovators including Lovable, Relay.app, Descript and Replit to […]

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]]> X partners with Real Madrid for new original series on Real talks https://campaignme.com/x-partners-with-real-madrid-for-new-original-series-on-real-talks/ Tue, 17 Feb 2026 12:05:19 +0000 https://campaignme.com/?p=116438 X announced an exclusive partnership with Real Madrid, the most successful football club in the world, to launch Real talks – a brand-new, player-driven X Original series that puts fans in the driver’s seat like never before. The 15-time European champions become the first international football club to join X Originals growing slate of premium […]

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]]> Saudi’s STC Bank, UM, Platformance reveal 3-layer approach to success https://campaignme.com/saudis-stc-bank-um-platformance-reveal-three-layered-approach-to-success-on-x/ Fri, 16 Jan 2026 10:52:08 +0000 https://campaignme.com/?p=114633 Saudi’s STC Bank, in partnership with UM and Platformance have revealed details about a campaign that involved a three-layered approach of organic posts, influencer activations and paid amplification to raise awareness about its transformation from a digital wallet known as stc pay into a full-fledged bank. For this campaign, Platformance built on STC Bank’s existing […]

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]]> SOCIALEYEZ strengthens long-term partnership with Dubai Culture & Arts Authority https://campaignme.com/socialeyez-strengthens-long-term-partnership-with-dubai-culture-arts-authority/ Thu, 20 Nov 2025 05:00:56 +0000 https://campaignme.com/?p=112086 SOCIALEYEZ, a team of creative strategists in the Middle East, has further cemented its long-term partnership with the Dubai Culture and Arts Authority as the agency of choice for integrated communications and content strategy for the fifth year, driving communications, content creation and integrated campaigns to enhance the Emirate’s cultural narrative across the world. As […]

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]]> How Tawuniya’s Saudi National Day campaign gained 5 million impressions on X https://campaignme.com/how-tawuniya-shared-the-spirit-of-saudi-national-day-and-gained-5-million-impressions-on-x/ Thu, 06 Nov 2025 05:00:33 +0000 https://campaignme.com/?p=111428 As the Kingdom celebrated its 95th National Day, leading insurance provider Tawuniya successfully united millions in a shared moment of national pride through a focused and powerful digital campaign celebrating its employees. For brands, Saudi National Day is a time to connect with the public on a deep and authentic level. Tawuniya, a cornerstone of […]

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]]> Publicis Groupe’s Zenith appoints Rawan Yaqub as Head of KSA https://campaignme.com/publicis-groupes-zenith-appoints-rawan-yaqub-as-head-of-saudi-arabia/ Mon, 29 Sep 2025 08:31:09 +0000 https://campaignme.com/?p=109326 Zenith, the media agency under Publicis Groupe Middle East, has appointed Rawan Yaqub as Head of Zenith Saudi Arabia, reinforcing its strategic focus on talent, leadership and local market depth. With nearly two decades of experience across integrated, multi-market media, Yaqub brings a strong combination of global insight and deep-rooted understanding of the Saudi market. […]

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]]> Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day https://campaignme.com/saudis-fgc-tbwaraad-launch-social-first-campaign-for-saudi-national-day/ Mon, 22 Sep 2025 15:00:24 +0000 https://campaignme.com/?p=108903 First Gulf Company (FGC), a Saudi organisation proudly contributing to Vision 2030, has launched a social-first media campaign to celebrate Saudi National Day in partnership with its creative agency of record, TBWA\RAAD, which conceptualised and executed the campaign. As one of the Kingdom’s leading systems integration companies, First Gulf Company aims to be at the […]

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]]> The platform updates you need to know from May https://campaignme.com/the-platform-updates-you-need-to-know-from-may/ Tue, 03 Jun 2025 05:00:08 +0000 https://campaignme.com/?p=103222 Campaign Middle East rounds up the latest platform updates on social media,  content and streaming platforms from May. Here are the key highlights: X: Vertical Video Ads now support sales objectives, enabling marketers to drive web conversions with immersive, sound-on creative. New iOS calls to action (CTAs) – shop now, sign up, book – streamline […]

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