WPP Archives - Campaign Middle East https://campaignme.com/tag/wpp/ Thu, 04 Jun 2026 08:36:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png WPP Archives - Campaign Middle East https://campaignme.com/tag/wpp/ 32 32 WPP and Publicis go head-to-head in Coca-Cola media, data and tech review https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/ Thu, 04 Jun 2026 08:36:17 +0000 https://campaignme.com/?p=122927 The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. […]

The post WPP and Publicis go head-to-head in Coca-Cola media, data and tech review appeared first on Campaign Middle East.

]]> WPP expands Henkel Consumer Brands remit, deepening integrated partnership https://campaignme.com/wpp-expands-henkel-consumer-brands-remit-deepening-integrated-partnership/ Thu, 30 Apr 2026 03:30:54 +0000 https://campaignme.com/?p=121286 WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic brands such as Persil, Schwarzkopf and Syoss. This significant expansion builds on the successful consolidated media business awarded to WPP last year across Europe, reinforcing WPP’s role as a trusted growth partner for Henkel. The win follows a competitive […]

The post WPP expands Henkel Consumer Brands remit, deepening integrated partnership appeared first on Campaign Middle East.

]]> Netflix picks winner of EMEA media review https://campaignme.com/netflix-picks-winner-of-emea-media-review/ Thu, 23 Apr 2026 13:55:30 +0000 https://campaignme.com/?p=120984 Netflix is set to appoint Dentsu as its media agency of record across the EMEA region following a competitive review against rivals WPP and Omnicom. Dentsu has been working with Netflix in the UK since 2023, with the account, worth $191m in 2025 according to COMvergence, being led out of iProspect. The EMEA pitch was a […]

The post Netflix picks winner of EMEA media review appeared first on Campaign Middle East.

]]> Patou Nuytemans to step down as Ogilvy EMEA CEO https://campaignme.com/patou-nuytemans-to-step-down-as-ogilvy-emea-ceo/ Thu, 23 Apr 2026 06:39:17 +0000 https://campaignme.com/?p=120928 Patou Nuytemans, Chief Executive Officer of Ogilvy Europe, Middle East and Africa (EMEA), will depart the agency after 30 years of dedicated service. Her three-decade tenure saw her hold global and regional leadership roles across 35 markets on 3 continents, where she was instrumental in the agency’s evolution and growth through periods of significant industry […]

The post Patou Nuytemans to step down as Ogilvy EMEA CEO appeared first on Campaign Middle East.

]]> Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/ Wed, 22 Apr 2026 07:27:30 +0000 https://campaignme.com/?p=120878 The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be […]

The post Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York appeared first on Campaign Middle East.

]]> Burson appoints Sana Ali Khan and Claire Lawson to senior leadership roles https://campaignme.com/burson-appoints-sana-ali-khan-and-claire-lawson-to-senior-leadership-roles/ Mon, 05 Jan 2026 06:00:06 +0000 https://campaignme.com/?p=113882 Burson, a global communications agency purpose-built to create value for its clients through reputation, has revealed two key appointments to its senior leadership team in the Middle East and North Africa (MENA) region. Effective immediately, Sana Ali Khan has joined Burson as Chief Client Officer – MENA while Claire Lawson takes on the role of […]

The post Burson appoints Sana Ali Khan and Claire Lawson to senior leadership roles appeared first on Campaign Middle East.

]]> NextM unpacks what’s next for AI, behaviour and measurement  https://campaignme.com/nextm-unpacks-whats-next-for-ai-behaviour-and-measurement/ Tue, 25 Nov 2025 10:28:51 +0000 https://campaignme.com/?p=112126 WPP Media MENA held its inaugural NextM event in Dubai last week, bringing together clients, technologists and strategists for a full-day dive into how AI, data and new modes of media behaviour are reshaping marketing. The programme centred on the forces currently influencing the industry: the rise of generative intelligence, the shift towards predictive environments, […]

The post NextM unpacks what’s next for AI, behaviour and measurement  appeared first on Campaign Middle East.

]]> Young Talent Academies, learning platforms, competitions shine bright at Athar Festival https://campaignme.com/young-talent-academies-learning-platforms-competitions-shine-bright-at-athar-festival/ Thu, 06 Nov 2025 06:00:36 +0000 https://campaignme.com/?p=111433 For the third consecutive year, Athar Festival returned with bigger, bolder programming that deepened its focus on talent development and industry engagement. The 2025 edition expanded its learning tracks with the introduction of new competitions, in addition to its Young Talent Academies (YTA), Future CMO Academy and Maheerah programme, an enhanced speaker and mentor lineup […]

The post Young Talent Academies, learning platforms, competitions shine bright at Athar Festival appeared first on Campaign Middle East.

]]> IPG’s Initiative claims major share of Bayer’s global media account https://campaignme.com/ipgs-initiative-claims-major-share-of-bayers-global-media-account/ Mon, 27 Oct 2025 09:02:42 +0000 https://campaignme.com/?p=110842 Interpublic Group media agency Initiative is set to manage the global media business for the consumer healthcare division of Bayer when it transfers from WPP agency EssenceMediacom. A full breakdown of the IPG media agencies working on the account was provided to COMvergence following the announcement of the appointment on 30 September. Initiative’s share of […]

The post IPG’s Initiative claims major share of Bayer’s global media account appeared first on Campaign Middle East.

]]> MMS reveals TV attention study findings in partnership with Amplified and ABG https://campaignme.com/mms-reveals-tv-attention-study-findings-in-partnership-with-amplified/ Fri, 17 Oct 2025 06:00:11 +0000 https://campaignme.com/?p=110491 MBC Media Solutions (MMS) hosted the second edition of its flagship event Powering Growth with Data 2.0, presenting findings from its first-of-its-kind Attention Study across TV— brought to life in partnership with Amplified, the global leader in attention measurement, and supported by the regional Advertising Business Group (ABG). Conducted between March and July 2025, the […]

The post MMS reveals TV attention study findings in partnership with Amplified and ABG appeared first on Campaign Middle East.

]]>