WPP Open Archives - Campaign Middle East https://campaignme.com/tag/wpp-open/ Fri, 19 Jun 2026 07:20:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png WPP Open Archives - Campaign Middle East https://campaignme.com/tag/wpp-open/ 32 32 WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative https://campaignme.com/wpp-media-reveals-buyer-agent-for-video-as-part-of-agentic-standards-initiative/ Fri, 19 Jun 2026 06:39:26 +0000 https://campaignme.com/?p=123608 WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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]]> WPP expands Henkel Consumer Brands remit, deepening integrated partnership https://campaignme.com/wpp-expands-henkel-consumer-brands-remit-deepening-integrated-partnership/ Thu, 30 Apr 2026 03:30:54 +0000 https://campaignme.com/?p=121286 WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic brands such as Persil, Schwarzkopf and Syoss. This significant expansion builds on the successful consolidated media business awarded to WPP last year across Europe, reinforcing WPP’s role as a trusted growth partner for Henkel. The win follows a competitive […]

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]]> Industry Snapshot: Co-creating brand ecosystems https://campaignme.com/industry-snapshot-co-creating-brand-ecosystems/ Fri, 13 Mar 2026 08:17:44 +0000 https://campaignme.com/?p=117754 In this Industry Snapshot, Memac Ogilvy’s Ghassan Maraqa reflects on the true essence of commercial creativity and why agency partners must work alongside their clients to create lasting brand legacies. In an industry shaped by acceleration and automation, what should creativity protect at all costs? The single most important challenge, especially as clients seek large […]

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]]> Burson appoints Sana Ali Khan and Claire Lawson to senior leadership roles https://campaignme.com/burson-appoints-sana-ali-khan-and-claire-lawson-to-senior-leadership-roles/ Mon, 05 Jan 2026 06:00:06 +0000 https://campaignme.com/?p=113882 Burson, a global communications agency purpose-built to create value for its clients through reputation, has revealed two key appointments to its senior leadership team in the Middle East and North Africa (MENA) region. Effective immediately, Sana Ali Khan has joined Burson as Chief Client Officer – MENA while Claire Lawson takes on the role of […]

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]]> Digital Essays 2025: The age of assumption is over https://campaignme.com/digital-essays-2025-the-age-of-assumption-is-over/ Mon, 08 Dec 2025 07:32:21 +0000 https://campaignme.com/?p=112836 For years, the world of digital marketing felt a bit like trying to find someone in a crowd using a blurry photograph. We relied on clues and workarounds, things called cookies, lookalike models, and rented identity graphs, to try and connect with consumers. It kept things moving, but it was often a case of educated […]

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]]> WPP, Google ink $400m expanded partnership to redefine marketing with AI https://campaignme.com/wpp-google-ink-400m-expanded-partnership-to-redefine-marketing-with-ai/ Wed, 15 Oct 2025 05:00:44 +0000 https://campaignme.com/?p=110356 WPP and Google have revealed a five-year expansion of their partnership, including a $400m spending commitment from WPP for Google technologies, dedicated to advancing cloud and AI technology and cultivating the essential skills to transform marketing as we know it. The collaboration aims to revolutionise how brands approach integrated creative, production, media, experience and commerce, […]

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]]> The MENA Power List 2025: WPP Media’s Amer El Hajj https://campaignme.com/the-mena-power-list-2025-amer-el-hajj/ Thu, 02 Oct 2025 08:13:20 +0000 https://campaignme.com/?p=109595 Title: CEO MENA, WPP Media Years in the role: 2 years Years in the industry: 21 years Years in the middle east region: 21 years Other roles / board memberships: Advertising Business Group (ABG) and the International Advertising Association (IAA) Power Essay: A new map for a new world In last year’s Power Essay, I […]

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]]> MENA’s Gen Z unfiltered: AI reveals all https://campaignme.com/menas-gen-z-unfiltered-ai-reveals-all/ Mon, 21 Jul 2025 05:57:26 +0000 https://campaignme.com/?p=105707 “The future is not about artificial intelligence versus humans. It’s about artificial intelligence with humans,” Garry Kasparov. One of the most elusive and misunderstood groups of consumers today is Gen Z. To truly understand them, we must move beyond preconceived notions. With AI-powered research, we can uncover insights that challenge these perceptions. Often labelled as […]

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