WPP Open X Archives - Campaign Middle East https://campaignme.com/tag/wpp-open-x/ Thu, 04 Jun 2026 08:36:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png WPP Open X Archives - Campaign Middle East https://campaignme.com/tag/wpp-open-x/ 32 32 WPP and Publicis go head-to-head in Coca-Cola media, data and tech review https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/ Thu, 04 Jun 2026 08:36:17 +0000 https://campaignme.com/?p=122927 The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. […]

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]]> Powerade spotlights the strength in stillness with Lamine Yamal https://campaignme.com/powerade-spotlights-the-strength-in-stillness-with-lamine-yamal/ Fri, 09 May 2025 13:00:59 +0000 https://campaignme.com/?p=102062 Powerade, continues its ‘Pause is Power’ platform with a new film starring football star Lamine Yamal. Titled The 304 – a reference to the area code of Yamal’s neighbourhood in Rocafonda, Mataró – the spot explores how elite athletes find strength in moments of pause, just before the biggest moments in their sporting careers. Produced […]

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