World Edge Archives - Campaign Middle East https://campaignme.com/tag/world-edge/ Fri, 19 Dec 2025 13:59:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png World Edge Archives - Campaign Middle East https://campaignme.com/tag/world-edge/ 32 32 Are global and regional agencies working as effectively as local Saudi agencies?  https://campaignme.com/are-global-and-regional-agencies-working-as-effectively-as-local-saudi-agencies/ Fri, 19 Dec 2025 13:10:33 +0000 https://campaignme.com/?p=113492 To explore how effectively agencies are supporting Saudi brands and brands operating in the Kingdom, Campaign Middle East posed a simple but divisive question to industry experts in this Industry Forum: Are global and regional agencies working as effectively as local Saudi agencies? The responses highlight why some believe globally enabled, hybrid models are delivering […]

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]]> Industry Snapshot: A new golden era https://campaignme.com/industry-snapshot-a-new-golden-era/ Fri, 10 Oct 2025 06:30:55 +0000 https://campaignme.com/?p=110082 The region is entering a golden era for cinema, television, and live events. Regional audiences are demanding high-quality, authentic storytelling that reflects both their cultural roots and their global ambitions. For production companies, this creates an extraordinary opportunity, but also an unprecedented responsibility to elevate standards, adopt cutting-edge technologies, and deliver at a pace that […]

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]]> Production industry snapshot: New age of content and technology https://campaignme.com/production-industry-snapshot-new-age-of-content-and-technology/ Wed, 16 Oct 2024 07:00:40 +0000 https://campaignme.com/?p=91103 Production house World Edge’s Makram Fata shares a snapshot from the production industry, including the need to adapt traditional production processes to new digital trends and the shift to shorter content formats. What are production houses focusing on to stand above the rest in a competitive market? Future-proofing the production process. Let me explain: In […]

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