world cup 2022 Archives - Campaign Middle East https://campaignme.com/tag/world-cup-2022/ Wed, 28 Dec 2022 09:59:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png world cup 2022 Archives - Campaign Middle East https://campaignme.com/tag/world-cup-2022/ 32 32 Pick of the Quarter: Qatar Airways will rock you https://campaignme.com/pick-of-the-quarter-qatar-airways-will-rock-you/ Wed, 28 Dec 2022 09:30:25 +0000 https://campaignme.com/?p=56221 As FIFA’s official airline partner for the 2022 Qatar World Cup, Qatar Airways celebrated the universal language of football by shining the spotlight on fans and the unforgettable journeys leading up to the tournament. The energetic and exciting video commercial combined the airline’s firm belief that sport is a universal language which unites fans and […]

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]]> M.A.L.I highlights female referees with ‘Refs for Change‘ campaign https://campaignme.com/m-a-l-is-highlights-female-referees-with-refs-for-change-campaign/ Wed, 07 Dec 2022 09:30:00 +0000 https://campaignme.com/?p=55811 Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and Salima Mukansanga are the first-ever female referees to be appointed […]

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]]> DMS research: 71 per cent fans check out football post-match online content https://campaignme.com/dms-research-71-per-cent-fans-check-out-post-match-online-content/ Wed, 02 Nov 2022 13:00:55 +0000 https://campaignme.com/?p=54655 DMS has released the results of its latest research on football fan’s consumer behaviour. Conducted among the DMS users, the research looks into how communications can be optimised  to be aimed at regional football fans, while also increasing brand engagement among them. The research has identified few key insights and behaviours: Football is one of […]

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]]> Hisense and Mcdonald’s partner for regional World Cup campaign https://campaignme.com/hisense-and-mcdonalds-partner-for-regional-world-cup-campaign/ Tue, 25 Oct 2022 11:00:02 +0000 https://campaignme.com/?p=54360 The global consumer electronics and whitegoods manufacturer, Hisense, has signed a collaborative partnership with worldwide popular Quick Service Restaurant, McDonald’s, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in 760 restaurants in the Kingdom of Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman. Do you […]

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]]> Mastercard sets ‘Highest Altitude Game of Football on a Parabolic Flight’ record https://campaignme.com/mastercard-sets-highest-altitude-game-of-football-on-a-parabolic-flight-record/ Fri, 14 Oct 2022 11:26:57 +0000 https://campaignme.com/?p=53989 Mastercard has set a GUINNESS WORLD RECORDS™ title for the ‘Highest Altitude Game of Football (Soccer) on a Parabolic Flight’ alongside football legend Luis Figo and a diverse team of football heroes from across the Middle East, Europe, and Latin America. The first-of-its-kind football game was played at an altitude of 20,230 ft (6166.1 m) […]

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]]> Hisense represents a ‘Perfect Match’ with FIFA World Cup https://campaignme.com/hisense-represents-a-perfect-match-with-fifa-world-cup/ Fri, 14 Oct 2022 08:00:01 +0000 https://campaignme.com/?p=53979 Hisense has launched a campaign for the onset of FIFA World Cup to make sure fans feel closer to the game than ever before as the Gulf region prepares to host its first FIFA World Cup. The global electronics and whitegoods manufacturer is the official sponsor of FIFA World Cup 2022. As an Official Sponsor of […]

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]]> Pepsi drops ‘Nutmeg Royale’ with Leo Messi, Paul Pogba and Ronaldinho https://campaignme.com/pepsi-drops-nutmeg-royale-with-leo-messi-paul-pogba-and-ronaldinho/ Fri, 14 Oct 2022 06:00:28 +0000 https://campaignme.com/?p=53972 Pepsi has dropped an exciting football film, ‘Nutmeg Royale’. Centered around the beautiful game’s craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline, ‘Thirsty For More’. Leading with an epic hero […]

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]]> Digital Turbine releases World Cup Research for Egypt https://campaignme.com/digital-turbine-releases-world-cup-research-for-egypt/ Thu, 13 Oct 2022 10:00:35 +0000 https://campaignme.com/?p=53953 There are only a few days left until the 2022 edition of the FIFA World Cup, which is to be held in Qatar for the first time. With the first whistle blowing on November 20, the tournament will start with the match between the host Qatar and Ecuador. The whole world will watch the struggle […]

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]]> Digital Turbine releases UAE World Cup research https://campaignme.com/digital-turbine-releases-uae-world-cup-research/ Fri, 07 Oct 2022 06:00:13 +0000 https://campaignme.com/?p=53785   There are only a few days left until the 2022 edition of the FIFA World Cup, which football fans around the world eagerly wait for and become the sole focus of every four years. For the tournament to be held in Qatar for the first time, not only football and sports fans but also […]

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]]> Ti22 Films to produce a live show for the World Cup 2022 https://campaignme.com/ti22-films-to-produce-a-live-show-for-the-world-cup-2022/ Tue, 26 Jul 2022 09:35:09 +0000 https://campaignme.com/?p=51624                      Ti22 Films, a Dubai-based production company led by producer Reim El Houni and AJS Events, is creating a live TV show for the upcoming World Cup 2022 in Doha, Qatar.  Featuring commentary, fan stories, exclusive insights from football stars, and interviews with celebrities, each episode […]

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