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	<title>WonderWash Archives - Campaign Middle East</title>
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		<title>OMO campaign celebrates Saudi life with a laundry hack for families</title>
		<link>https://campaignme.com/omo-wonderwash-celebrates-saudi-life-with-a-laundry-hack-for-families/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 07:45:15 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Ahsan Ali]]></category>
		<category><![CDATA[detergent]]></category>
		<category><![CDATA[laundry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[OMO]]></category>
		<category><![CDATA[Sarah Bakr]]></category>
		<category><![CDATA[Saria Qureshi]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi campaign]]></category>
		<category><![CDATA[Team Reactivate]]></category>
		<category><![CDATA[Team Reactivate MENA]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[Unilever Middle East]]></category>
		<category><![CDATA[WonderWash]]></category>
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					<description><![CDATA[<p>OMO has revealed its latest campaign to spotlight its latest innovation, a detergent launched for short cycle programmes on washing machines, which intends to cut the laundry chore from 60 minutes to 15 minutes depending on the machines&#8217; quick wash cycle. The Wonder wash campaign celebrates the charm of everyday Saudi life. From busy mornings [&#8230;]</p>
<p>The post <a href="https://campaignme.com/omo-wonderwash-celebrates-saudi-life-with-a-laundry-hack-for-families/">OMO campaign celebrates Saudi life with a laundry hack for families</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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