WonderEight Archives - Campaign Middle East https://campaignme.com/tag/wondereight/ Mon, 18 May 2026 12:27:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png WonderEight Archives - Campaign Middle East https://campaignme.com/tag/wondereight/ 32 32 Saudi Report 2026: From campaigns to ecosystems https://campaignme.com/saudi-report-2026-from-campaigns-to-ecosystems/ Mon, 18 May 2026 12:27:51 +0000 https://campaignme.com/?p=122183 For years, global brands approached Saudi as a localisation exercise: adapt the message, translate the campaign and adjust the visuals. Today, that approach is no longer enough. What we’re seeing across industries, from real estate to food and beverage (F&B), is a fundamental shift away from traditional marketing toward full go-to-market (GTM) thinking. The brands […]

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]]> Lays Forno is ‘as healthy as reformer pilates’ in new, comedic spot https://campaignme.com/lays-forno-is-as-healthy-as-reformer-pilates-in-new-comedic-spot/ Thu, 26 Feb 2026 12:29:02 +0000 https://campaignme.com/?p=117004 Pepsico’s Lays Forno has launched a campaign to establish the baked potato chip as a healthier option in the category for consumers in Saudi Arabia and the UAE. Produced in partnership with Film Pudding and creatively developed by Wondereight, the campaign’s comedic nature adds drama to a pilates class when a participant notices a bag […]

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]]> WonderEight, Limpid partner to elevate Saudi real estate as branding meets proptech https://campaignme.com/wondereight-limpid-partner-to-elevate-saudi-real-estate-as-branding-meets-proptech/ Wed, 12 Nov 2025 10:02:11 +0000 https://campaignme.com/?p=111736 WonderEight, a global branding and digital agency, has partnered with Limpid, an Australian real estate technology firm, to bridge creative strategy with cutting-edge tech in Saudi Arabia. The collaboration combines WonderEight’s expertise in brand storytelling with Limpid’s innovative proptech platform for property developers. Limpid provides interactive tools such as immersive 3D walkthroughs and centralised sales-centre […]

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]]> Why the new Saudi buyer isn’t buying your brands https://campaignme.com/why-the-new-saudi-buyer-isnt-buying-your-brands/ Fri, 07 Nov 2025 05:00:23 +0000 https://campaignme.com/?p=111519 The Saudi real estate market has entered a new phase, shaped by a generation that values meaning, belonging, and lifestyle alignment. Buyers today choose brands that reflect how they live and where they want to belong. Real estate marketing now requires more than visibility; it demands cultural and emotional relevance. Many developers still communicate in […]

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]]> Women in advertising: Behind each and every great campaign are WonderWomen https://campaignme.com/women-in-advertising-behind-every-great-campaign-are-wonderwomen/ Mon, 25 Aug 2025 06:40:50 +0000 https://campaignme.com/?p=107046 Born in Beirut and proudly growing in Riyadh, San Francisco, London and Dubai, WonderEight is a purpose-led creative agency, but it’s our people who truly define us. And some of them wear invisible capes. For Campaign Middle East‘s Women in Advertising coverage, we didn’t want to speak about women, we wanted to hear from them. […]

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]]> Why sustainability needs a rebrand https://campaignme.com/why-sustainability-needs-a-rebrand/ Wed, 23 Jul 2025 09:30:18 +0000 https://campaignme.com/?p=105837 Sustainability is no longer a niche topic or an optional value add. It is a non-negotiable business imperative. But the way we communicate sustainability hasn’t kept up. Many of today’s brand narratives around environmental, social and governance (ESG) feel like background noise: Vague promises, generic imagery and language that lacks impact or trust. The communication […]

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]]> WonderEight: We built a room from 153,972 plastic bags in 2011 https://campaignme.com/wondereight-we-built-a-room-from-153972-plastic-bags-in-2011/ Mon, 30 Jun 2025 12:56:01 +0000 https://campaignme.com/?p=104533 Born in Beirut and proudly growing in Riyadh, San Francisco, London, and Dubai, WonderEight is a creative agency driven by purpose, not just portfolios. Before ESG reporting became a box to tick, before sustainability had hashtags, WonderEight was building spaces out of trash. Literally. In 2011, we needed a new room in our Beirut office. […]

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]]> ESG: Key ingredients for branding success https://campaignme.com/esg-key-ingredients-for-branding-success/ Mon, 04 Nov 2024 08:52:44 +0000 https://campaignme.com/?p=91816 Let’s start with the facts: More than 70 per cent of global consumers are actively changing their buying habits to reduce their environmental impact, according to a study by the United Nations. If your brand isn’t riding the sustainability wave, you’re not just missing out – you’re sinking. Sustainability isn’t some trendy buzzword anymore – […]

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]]> Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025 https://campaignme.com/campaign-middle-east-solves-for-sustainability-shares-ooh-guide-2025/ Fri, 01 Nov 2024 10:48:48 +0000 https://campaignme.com/?p=91766 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider […]

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