women empowerment Archives - Campaign Middle East https://campaignme.com/tag/women-empowerment/ Mon, 22 Sep 2025 07:56:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png women empowerment Archives - Campaign Middle East https://campaignme.com/tag/women-empowerment/ 32 32 Coca-Cola marks 95th Saudi National Day with symbolic special limited edition can https://campaignme.com/coca-cola-marks-95th-saudi-national-day-with-symbolic-special-limited-edition-can/ Thu, 18 Sep 2025 04:20:44 +0000 https://campaignme.com/?p=108789 The classic Coca-Cola can has been reimagined for Saudi National Day, with the beloved green and white symbolic colours of Saudi Arabia added to the iconic red Coca-Cola branding in a special celebratory limited edition. This is the first-ever limited-edition Coca-Cola design in celebration of Saudi National Day and reflects this year’s National Day theme, […]

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]]> Women in advertising: ‘You don’t need to man up’ https://campaignme.com/women-in-advertising-you-dont-need-to-man-up/ Thu, 28 Aug 2025 07:00:48 +0000 https://campaignme.com/?p=107348 “Woman up!” That’s what my then-colleague, now-dear-friend, Ali told me when I nervously asked if I was really cut out for one of the biggest pitches of my career. It wasn’t the typical encouragement I was used to hearing. But it stuck. Because in just two words, it flipped a tired phrase on its head […]

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]]> IWD 2025: What real empowerment looks like https://campaignme.com/iwd-2025-what-real-empowerment-looks-like/ Fri, 07 Mar 2025 09:30:44 +0000 https://campaignme.com/?p=97581 International Women’s Day means different things to different people. Some see it as a celebration of progress, while others use it as a call to action. For me, it is a reminder that opportunity should be based on merit, not gender.  It’s a reflection of the hard work that the women in my network have […]

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]]> ‘Saudi women becoming key players in boardrooms and Executive Committees’ https://campaignme.com/saudi-women-becoming-key-players-in-boardrooms-and-executive-committees/ Fri, 01 Nov 2024 07:39:17 +0000 https://campaignme.com/?p=91737 Saudi Arabia’s raft of government initiatives, legal reforms, and Saudisation policies have mandated the inclusion of women not only in the workforce, but also in corporate governance and senior leadership roles in line with its Vision 2030 goal of economic, social and cultural diversification. Multiple reports released by PwC and Kearney have documented the impact […]

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]]> Maheerah Programme at Athar Festival reveals 15 key participants https://campaignme.com/maheerah-programme-at-athar-festival-reveals-15-key-participants/ Thu, 24 Oct 2024 10:47:21 +0000 https://campaignme.com/?p=91410 The Maheerah Women’s Empowerment Programme, an acceleration initiative designed for women pursuing greater career advancement within Saudi Arabia’s marketing communications industry, has revealed the participants of its highly anticipated second edition to be held at the upcoming Athar Festival in Riyadh. Powered by Publicis Groupe, the accelerator programme is part of a growing wave of […]

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]]> DCT Abu Dhabi campaign reveals ‘heart and soul’ of Emirati culture https://campaignme.com/abu-dhabi-dct-campaign-reveals-heart-and-soul-of-emirati-culture/ Fri, 30 Aug 2024 12:55:33 +0000 https://campaignme.com/?p=89000 To celebrate Emirati Women’s Day on August 28th 2024, Abu Dhabi Culture, in collaboration with Memac Ogilvy and Press Play Art Production, shared a social-first video campaign depicting the inspiring legacy and artistry of Emirati women and artisans. The video, strategised as a touching tribute to Emirati women on their special day, went beyond a […]

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]]> L’Oréal Middle East celebrates 25 Years in the region https://campaignme.com/loreal-middle-east-celebrates-25-years-in-the-region/ Thu, 25 Apr 2024 11:48:44 +0000 https://campaignme.com/?p=81067 As L’Oréal marks its 25th anniversary in the region, the global beauty leader reaffirms its commitment to driving transformation in the local beauty sector and making a positive impact on its communities.  Since L’Oréal’s inception in the Middle East, the Group has focused on developing the beauty industry while launching purpose-led initiatives on sustainability, women’s […]

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]]> Puck: The power of collective action https://campaignme.com/puck-the-power-of-collective-action-campaign/ Wed, 28 Feb 2024 09:30:46 +0000 https://campaignme.com/?p=77816 What inspired Puck to initiate the ‘Selfless Shelves’ campaign? The campaign can be traced back to our earlier initiative, ‘Your Creativity, Endless Possibilities.’ While the initial campaign aimed to introduce consumers to creative and sustainable upcycling practices using Puck glass jars, ‘Selfless Shelves’ represents a natural progression, extending our focus beyond environmental stewardship to encompass […]

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]]> New Balance names Amy Roko as ambassador https://campaignme.com/new-balance-names-amy-roko-as-ambassador/ Thu, 28 Sep 2023 07:30:31 +0000 https://campaignme.com/?p=69305 New Balance has collaborated with Saudi cultural influencer Amy Roko, as its new brand ambassador. Roko will work closely with New Balance to foster the engagement of women and empower them through various initiatives. The brand recognises Roko as a prominent figure leading change in the region as she fearlessly challenges societal rules and norms.  […]

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]]> In the honour of women in tech – by Sprinklr’s Dalia Mansour https://campaignme.com/in-the-honour-of-women-in-tech-by-sprinklrs-dalia-mansour/ Mon, 13 Mar 2023 10:24:07 +0000 https://campaignme.com/?p=58793 By Dalia Mansour, Field Marketing Manager, Middle East & Africa at Sprinklr I am honored to have celebrated International Women’s Day alongside my colleagues and peers around the world at Sprinklr, a provider of enterprise software for customer experience management. This year’s theme, “DigitALL: Innovation and technology for gender equality,” is particularly poignant as we […]

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