Wissam Traboulsi Archives - Campaign Middle East https://campaignme.com/tag/wissam-traboulsi/ Tue, 26 Nov 2024 10:56:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Wissam Traboulsi Archives - Campaign Middle East https://campaignme.com/tag/wissam-traboulsi/ 32 32 BSA announces appointment of new chairman https://campaignme.com/bsa-announces-appointment-of-new-chairman/ Mon, 25 Nov 2024 11:58:56 +0000 https://campaignme.com/?p=92666 Blue Shield Advertising Media Trading (BSA) has announced the appointment of Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum as the Chairman of the company. Sheikh Mana, known for his distinguished career in both academic and military fields, brings invaluable expertise and a deep commitment to excellence. He will further strengthen BSA’s leadership […]

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]]> OOH Industry Snapshot: BSA’s Wissam Traboulsi https://campaignme.com/ooh-industry-snapshot-bsas-wissam-traboulsi/ Wed, 15 Nov 2023 09:34:24 +0000 https://campaignme.com/?p=72184 WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR? Technology has definitely played a major role in the evolution of Out of Home. To start with, we are investing in the latest top-notch printing technologies to make sure that our clients are provided with the highest quality creatives. On the other hand, technology allows us […]

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]]> Industry snapshot: Wissam Traboulsi, BSA https://campaignme.com/industry-snapshot-wissam-traboulsi-bsa/ Tue, 09 Nov 2021 11:48:20 +0000 https://campaignme.com/?p=42514 Has the pandemic fundamentally changed OOH? Absolutely; it has changed marketing in general. From social media, digital advertising, SEO and paid media to video marketing, the pandemic necessitated a rapid digital transformation in many companies and surviving this phase meant holding on to existing customers and building brand value that connects with customers. Covid has […]

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]]> OOH Industry Snapshot by Wissam Traboulsi https://campaignme.com/ooh-industry-snapshot-wissam-traboulsi/ Wed, 24 Oct 2018 10:10:41 +0000 https://campaignme.com/?p=15053 What are the biggest challenges facing the UAE OOH industry at the moment? OOH is strong and growing, but there is a disconnection between the business and the brand. Too many advertisers think of OOH as a non-core, secondary medium. Compared with other advertising, OOH is often planned ‘below the line’. There are a number of […]

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