Wissam El Rayess Archives - Campaign Middle East https://campaignme.com/tag/wissam-el-rayess/ Fri, 07 Nov 2025 07:00:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Wissam El Rayess Archives - Campaign Middle East https://campaignme.com/tag/wissam-el-rayess/ 32 32 Billups: Trends, opportunities and 2026 priorities https://campaignme.com/billups-trends-opportunities-and-2026-priorities/ Fri, 07 Nov 2025 07:00:44 +0000 https://campaignme.com/?p=111529 As global out-of-home (OOH) media undergoes rapid transformation, billups outlines how the UAE and wider GCC are shaping the next wave of opportunity. From the region’s fast-rising ambition to its growing influence on global advertising, the team reflects on their first year in-market and shares what brands should prepare for ahead of 2026. Q: What […]

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]]> Industry snapshot: OOH advertising for the performance age https://campaignme.com/industry-snapshot-ooh-advertising-for-the-performance-age/ Tue, 12 Nov 2024 13:09:41 +0000 https://campaignme.com/?p=91946 In your opinion, what makes OOH remain one of the most effective traditional forms of advertising? James McEwan, CEO EMEA, billups: OOH’s growing effectiveness is due to visibility and strategic placement. Adding digital metrics to the mix, advertisers can deliver dynamic content tailored to specific audiences by location and time, enhancing engagement. The creative potential […]

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