wIDEAwake Archives - Campaign Middle East https://campaignme.com/tag/wideawake/ Sun, 18 Sep 2016 11:14:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png wIDEAwake Archives - Campaign Middle East https://campaignme.com/tag/wideawake/ 32 32 It’s time to rethink the 80:20 split of production versus media https://campaignme.com/time-rethink-8020-split-production-versus-media/ Wed, 14 Sep 2016 08:30:25 +0000 https://campaignme.com/?p=11207 Tej Desai is managing director at wIDEAwake and Boot Polissh Films Advertising’s 80:20 rule has changed. Over the last few years, I have had the benefit of sitting in several meetings with varied teams across brands and categories, more or less debating the same thing. “Why do we spend so much on production? Can’t we get it […]

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