White Friday Archives - Campaign Middle East https://campaignme.com/tag/white-friday/ Mon, 25 May 2026 12:12:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png White Friday Archives - Campaign Middle East https://campaignme.com/tag/white-friday/ 32 32 The cost of going dark https://campaignme.com/the-cost-of-going-dark/ Mon, 25 May 2026 12:12:43 +0000 https://campaignme.com/?p=122568 Every time uncertainty hits, the same meeting happens in boardrooms across the UAE and the GCC. Budgets are reviewed, and marketing is usually the first to feel the cut. It is an understandable instinct. It is also, consistently, the wrong one. The cost of going quiet rarely shows on a spreadsheet. But it appears in […]

The post The cost of going dark appeared first on Campaign Middle East.

]]> Deliveroo, Tyra Creative turn White Friday into midnight dash for deals https://campaignme.com/deliveroo-tyra-creative-turn-white-friday-into-midnight-dash-for-best-deals/ Tue, 16 Dec 2025 08:15:26 +0000 https://campaignme.com/?p=113252 Deliveroo has teamed up with Dubai-based creative agency Tyra Creative to bring some fun to White Friday. The two-week campaign, running from 17 November to 1 December, aimed to spark excitement, drive awareness, and get deal-hungry shoppers across the UAE hitting ‘order’ faster than ever. This year, Deliveroo didn’t just compete with fashion; it put […]

The post Deliveroo, Tyra Creative turn White Friday into midnight dash for deals appeared first on Campaign Middle East.

]]> Peak shopping season: What do consumers want? Biggest challenge for MENA brands? https://campaignme.com/peak-shopping-season-what-do-consumers-want-biggest-challenge-for-mena-brands/ Mon, 17 Nov 2025 08:15:02 +0000 https://campaignme.com/?p=111912 As retailers across the Middle East region prepare for 2025’s high-impact White Friday and Cyber Monday shopping season, consumers are demanding real-time, personalised, and interactive engagement with brands – amid significant growth in conversational messaging channels – according to findings from a new report released by global cloud communications platform Infobip. The platform has revealed how […]

The post Peak shopping season: What do consumers want? Biggest challenge for MENA brands? appeared first on Campaign Middle East.

]]> Platformance shares why brands can capture the deal-catcher wallet https://campaignme.com/platformance-shares-why-brands-can-capture-the-deal-catcher-wallet-in-2024/ Wed, 22 Oct 2025 00:49:38 +0000 https://campaignme.com/?p=110657 Platformance, the outcomes-based advertising platform, has release its 2024 Q4 Shopping Season Report, revealing the rise of the “Deal-Catcher”, a new consumer profile reshaping how brands must compete during the region’s biggest retail quarter. Built on data and behavioural insights across the UAE, Saudi Arabia and Egypt, the report provides a timely roadmap for advertisers […]

The post Platformance shares why brands can capture the deal-catcher wallet appeared first on Campaign Middle East.

]]> As discount fatigue dims White Friday excitement, what else is effective? https://campaignme.com/as-discount-fatigue-dims-white-friday-excitement-what-else-is-effective/ Tue, 10 Dec 2024 05:00:04 +0000 https://campaignme.com/?p=93295 As the final few days of ‘a great discount’ linger following White Friday and Cyber Monday sales, the time has come to look back and reevaluate the marketing playbook. While consumers in the Middle East and North Africa (MENA) region spent 12 per cent more during the sale week in 2024, compared with the previous […]

The post As discount fatigue dims White Friday excitement, what else is effective? appeared first on Campaign Middle East.

]]> Creative campaigns, targeted marketing fuel skyrocketing White Friday sales https://campaignme.com/creative-campaigns-targeted-marketing-fuel-skyrocketing-white-friday-sales/ Wed, 04 Dec 2024 09:52:10 +0000 https://campaignme.com/?p=93060 A key shopping event in the GCC region, White Friday sales continued to grow year-on-year generating 40 per cent more revenue with 19.28 per cent higher purchases in 2024 compared with the 2023 shopping season, driven primarily by creative campaigns, innovative personalisation tools, and in-app targeted marketing campaigns. Key players in the Middle East’s e-commerce […]

The post Creative campaigns, targeted marketing fuel skyrocketing White Friday sales appeared first on Campaign Middle East.

]]> 11/11 & White Friday: A shopper’s paradise, a marketer’s opportunity https://campaignme.com/11-11-white-friday-a-shoppers-paradise-a-marketers-opportunity/ Mon, 04 Nov 2024 07:00:23 +0000 https://campaignme.com/?p=91699 As the holiday season approaches, shoppers in the UAE are gearing up for two eagerly awaited retail events in November: 11/11 and White Friday. This shopping season has become a cultural moment, offering deals and introducing customers to a myriad of new products. A recent study conducted by Amazon Ads in collaboration with Global Web […]

The post 11/11 & White Friday: A shopper’s paradise, a marketer’s opportunity appeared first on Campaign Middle East.

]]> Amazon Ads: How advertisers can make maximum impact during 11:11 and White Friday https://campaignme.com/amazon-ads-how-advertisers-can-make-maximum-impact-during-1111-and-white-friday/ Tue, 08 Nov 2022 07:00:54 +0000 https://campaignme.com/?p=54786 You know Amazon. We’re customer obsessed and are known for delivering shoppers with the products they are looking for, as quickly as possible. Our audiences are also binge-watching film and TV on Prime Video, chatting away to Alexa on their devices and streaming trillions of minutes of content on Twitch. Yes, trillions. In 2021, audiences […]

The post Amazon Ads: How advertisers can make maximum impact during 11:11 and White Friday appeared first on Campaign Middle East.

]]> Amazon.sa hosts its the first seller summit https://campaignme.com/amazon-sa-hosted-its-the-first-seller-summit/ Mon, 31 Oct 2022 07:16:00 +0000 https://campaignme.com/?p=54490 In line with its commitment to empowering local businesses to grow and succeed across the Kingdom of Saudi Arabia, Amazon.sa recently hosted its first in-person seller summit in Riyadh. The summit aimed to guide, educate, and recognise the local selling partners, including small and medium-sized businesses (SMBs), to best leverage Amazon’s capabilities, tools, services, and […]

The post Amazon.sa hosts its the first seller summit appeared first on Campaign Middle East.

]]> Amazon invests in delivery infrastructure, employees, and technology to meet growing demand in the UAE for White Friday https://campaignme.com/amazon-invests-in-delivery-infrastructure-employees-and-technology-to-meet-growing-demand-in-the-uae-for-white-friday/ Mon, 30 Nov 2020 12:00:19 +0000 https://campaignme.com/?p=30604 For its flagship event White Friday, Amazon said that it has invested in strengthening its operations in the UAE to ensure a smarter, faster, and more consistent experience for its customers and sellers. Spread across three key pillars: delivery infrastructure, job creation, and technology, the capital investments are well-timed for the peak shopping season. Do […]

The post Amazon invests in delivery infrastructure, employees, and technology to meet growing demand in the UAE for White Friday appeared first on Campaign Middle East.

]]>