Wellness Archives - Campaign Middle East https://campaignme.com/tag/wellness/ Tue, 05 May 2026 10:08:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Wellness Archives - Campaign Middle East https://campaignme.com/tag/wellness/ 32 32 How brands are balancing business continuity in uncertain times https://campaignme.com/how-brands-are-balancing-business-continuity-in-uncertain-times/ Tue, 05 May 2026 05:19:52 +0000 https://campaignme.com/?p=121240 Brands in the region are navigating a path towards ‘business-as-usual’ following tumultuous events, with many re-evaluating operations for the years ahead. As a one-size-fits-all roadmap simply does not exist for times like these, businesses are pushed to go the extra mile and think outside the box to preserve business continuity. This may require leadership that […]

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]]> QComms secures seven new clients in April 2026 https://campaignme.com/qcomms-secures-seven-new-clients-in-april-2026/ Tue, 28 Apr 2026 11:47:51 +0000 https://campaignme.com/?p=121177 QComms, a PR and digital agency based in Dubai – with offices in the UK, Abu Dhabi, and Riyadh – has secured seven new client wins in April 2026. Its portfolio has expanded across varying sectors, delivering integrated PR strategies that help brands launch, grow, and stand out. Ascott, one of QComms’ longest-standing hospitality clients, […]

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]]> Consumer sentiment driving spend towards small comforts amid geopolitical tensions: report https://campaignme.com/consumer-sentiment-driving-spend-towards-small-comforts-amid-geopolitical-tensions-report/ Mon, 27 Apr 2026 13:50:36 +0000 https://campaignme.com/?p=121064 WARC has released its 2026 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies and analysis, the report focuses on five trends influencing brand selection, each examined through the lens of WARC’s proprietary GEISTE framework. The report reveals that consumers’ […]

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]]> IKEA Alsulaiman launches ‘Step Buy Step’, unlocking 10% discount at 4,000 steps https://campaignme.com/ikea-alsulaiman-launches-step-buy-step-unlocking-10-discount-at-4000-steps/ Wed, 08 Apr 2026 06:58:41 +0000 https://campaignme.com/?p=119309 Saudi Arabia’s IKEA Alsulaiman has launched Step Buy Step, its largest wellness-led in-store initiative to date, created in collaboration with FP7 McCANN, turning one of the brand’s most relatable truths into a purposeful customer experience. Launching on World Health Day 2026, the campaign taps into a wider national movement in Saudi Arabia to make everyday […]

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]]> The Jazzy Compass launches community-led initiative to support small brands https://campaignme.com/the-jazzy-compass-launches-community-led-initiative-to-support-small-brands/ Wed, 08 Apr 2026 04:00:07 +0000 https://campaignme.com/?p=119433 Dubai-based boutique consultancy The Jazzy Compass has launched Now You Know, a community-led initiative created to highlight and support small brands across the UAE. In collaboration with the UAE Africa Networking Group (UAE ANG), the campaign was conceptualised in response to the current regional climate, and is rooted in a simple but powerful belief that […]

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]]> GymNation fools the internet with ‘Protein Shisha’ stunt https://campaignme.com/gymnation-fools-the-internet-with-protein-shisha-stunt/ Thu, 02 Apr 2026 12:10:54 +0000 https://campaignme.com/?p=118531 GymNation has confirmed that it’s launch of ‘the world’s first Protein Shisha bar’ last week, was in fact an April Fool’s campaign. While the tobacco-free, nicotine-free vapor concept delivering up to 25g of ‘aroma-activated protein’ per session was a joke, the strategy behind the stunt was anything but. GymNation’s marketing team made a deliberate call […]

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]]> The leadership ask: Are we attending to the crumbling and the confident? https://campaignme.com/the-leadership-ask-are-we-attending-to-the-crumbling-and-the-confident/ Tue, 31 Mar 2026 08:45:58 +0000 https://campaignme.com/?p=118365 Crisis has a way of revealing things. Most of all, it reveals a lot about leadership, teams and people: who they are, what they carry, and how much of it has gone unseen. The people you would expect to be struggling; those who have lived through conflict, displacement and loss, who know what it means […]

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]]> New Balance launches ‘Local Legends’ with Jumeirah Johns Running Club https://campaignme.com/new-balance-launches-local-legends-with-jumeirah-johns-running-club/ Fri, 27 Mar 2026 13:28:00 +0000 https://campaignme.com/?p=118284 New Balance, in partnership with Jumeirah Johns Running Club (JJRC), has launched a community-led running series designed to shine a spotlight on the small, homegrown businesses that keep Dubai moving. ‘Local Legends’ is built on the New Balance belief that running connects communities and shapes culture. Each run has been designed to bring runners to […]

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]]> Philips reveals why personal care marketing must be consumer-led https://campaignme.com/philips-reveals-why-personal-care-marketing-must-be-consumer-led/ Wed, 18 Mar 2026 12:20:29 +0000 https://campaignme.com/?p=117978 Personal care has evolved from being driven by aesthetics into something broader and arguably more demanding: everyday health. Instead of focusing on the aisles where products sit, marketers must pay attention into the routines people build around them, demanding a redirection in marketing approaches driven by a more assertive customer.  Personal care is a category […]

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]]> ŌURA taps earned-first PR, influencer engagement and OOH for UAE launch https://campaignme.com/oura-taps-earned-first-pr-influencer-engagement-and-ooh-for-uae-launch/ Tue, 17 Feb 2026 11:39:39 +0000 https://campaignme.com/?p=116431 ŌURA, a leading smart ring brand, has entered the UAE to lead conversations around sleep and everyday wellbeing in the region. The launch campaign was rooted in a dedicated ŌURA: The State Sleep Report for the UAE which was strategically rolled out to position the ring as a trustworthy tracker of sleep, recovery and daily health […]

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