WEGZ Archives - Campaign Middle East https://campaignme.com/tag/wegz/ Wed, 30 Jul 2025 12:30:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png WEGZ Archives - Campaign Middle East https://campaignme.com/tag/wegz/ 32 32 Samsung, DDB Egypt feature Man City’s Marmoush, rapper Wegz in latest campaign https://campaignme.com/samsung-ddb-egypt-feature-man-citys-marmoush-rapper-wegz-in-latest-campaign/ Tue, 29 Jul 2025 07:40:58 +0000 https://campaignme.com/?p=106060 For the latest Samsung campaign titled ‘Samsung Galaxy A Series… How Smart?!’ rolled out in July 2025, DDB Egypt has brought together two icons from the footballing and music industries to highlight the various forms of ‘intelligence’ – both in and out of the spotlight – and how ‘smart’ gets even smarter when powered by […]

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]]> Striking the right chord to achieve local appeal and global reach https://campaignme.com/striking-the-right-chord-to-achieve-local-appeal-and-global-reach/ Thu, 19 Dec 2024 04:30:46 +0000 https://campaignme.com/?p=93698 The Middle East is home to some of the most ancient traces of musical instruments in the world, a strong and vibrant cultural heritage, and distinct musical traditions that are valued and developed to this day across the region. Simultaneously, its branding and advertising landscape is currently undergoing an ambitious transformation, as the volume of […]

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]]> Samsung’s Galaxy A Series drops summer track with Egyptian rapper https://campaignme.com/samsungs-galaxy-a-series-drops-summer-track-with-egyptian-rapper/ Wed, 07 Aug 2024 09:17:42 +0000 https://campaignme.com/?p=88026 DDB Egypt has launched Samsung’s Galaxy A Series 2024 campaign, featuring the renowned Egyptian rapper and trap artist Wegz. The campaign has aimed to position the Galaxy A Series as the top choice in its category. Wegz, one of MENA’s top-streamed rappers in Egypt, has created an exclusive song for the campaign. The track creatively […]

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]]> How music fans across MENA engaged with Spotify in 2023 https://campaignme.com/how-music-fans-across-mena-engaged-with-spotify-in-2023/ Thu, 21 Dec 2023 06:00:46 +0000 https://campaignme.com/?p=73903 Akshat Harbola, Spotify’s Managing Director for MENA and South Asia.  “Looking back at Wrapped 2023, it’s fascinating to see how music fans across MENA are engaging with audio. These listening habits reflect our region’s musical fluidity; we’re connected to global trends, yet we strongly champion our local heritage. “In Egypt, what really stood out this […]

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]]> Spotify invites all female artists to boost their careers with SAWTIK https://campaignme.com/spotify-invites-all-female-artists-to-boost-their-careers-with-sawtik/ Fri, 04 Dec 2020 08:40:21 +0000 https://campaignme.com/?p=30331 When Spotify launched in MENA two years ago, it wanted to create opportunities for as many Arab artists as possible, in line with its global mission to give a million creative artists the chance to live off their art and billions of fans the opportunity to appreciate and be inspired by these creators. As a […]

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