Weekly Wrap Up 9 - 13 Archives - Campaign Middle East https://campaignme.com/tag/weekly-wrap-up-9-13/ Tue, 03 Mar 2026 15:00:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Weekly Wrap Up 9 - 13 Archives - Campaign Middle East https://campaignme.com/tag/weekly-wrap-up-9-13/ 32 32 Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create https://campaignme.com/publicis-groupe-middle-east-picks-luma-ai-as-gen-ai-creative-partner-with-humain-create/ Thu, 12 Feb 2026 04:00:24 +0000 https://campaignme.com/?p=116122 Publicis Groupe Middle East has strategically partnered with Luma AI, a frontier artificial intelligence (AI) company building multimodal artificial general intelligence (AGI), to support AI-driven advertising, creative production and serve as the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region. Through the partnership, Publicis Groupe Middle East […]

The post Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create appeared first on Campaign Middle East.

]]> Science & Sunshine wins SMSA Express, JAKDelivery accounts in Saudi Arabia https://campaignme.com/science-sunshine-wins-smsa-express-jakdelivery-accounts-in-saudi-arabia/ Wed, 11 Feb 2026 13:10:02 +0000 https://campaignme.com/?p=116078 Science & Sunshine has been appointed as the creative agency of record for SMSA Express and JAKDelivery, marking two significant new wins in Saudi Arabia’s logistics and commerce sector. The appointments strengthen Science & Sunshine’s growing footprint in the Kingdom and reflect the agency’s focus on culturally grounded ideas that deliver real business impact. For […]

The post Science & Sunshine wins SMSA Express, JAKDelivery accounts in Saudi Arabia appeared first on Campaign Middle East.

]]> Empyre Communications secures nine new client wins https://campaignme.com/empyre-communications-secures-nine-new-client-wins/ Wed, 11 Feb 2026 05:27:05 +0000 https://campaignme.com/?p=116059 Empyre Communications, a public relations and marketing agency headquartered in Dubai, working with regional and international brands and specialising in communications across the hospitality, lifestyle, corporate and technology sectors, has secured nine new client wins across PR, social and digital as it continues to grow its regional footprint. The newly secured accounts span hospitality, F&B, […]

The post Empyre Communications secures nine new client wins appeared first on Campaign Middle East.

]]> Qatar Airways launches first ever digital destination in Fortnite https://campaignme.com/qatar-airways-first-ever-digital-destination-in-fortnite/ Tue, 10 Feb 2026 12:18:05 +0000 https://campaignme.com/?p=112851 Qatar Airways is now on Fortnite and has officially invited travellers to embark on its groundbreaking digital journey, QVerse Island in Fortnite, further demonstrating the airline’s dedication to pioneering next-generation digital experiences. The experience is open to all Fortnite players, offering them an immersive way to explore the city while engaging with the airline’s brand […]

The post Qatar Airways launches first ever digital destination in Fortnite appeared first on Campaign Middle East.

]]> WPP plans to launch WPP Creative https://campaignme.com/wpp-plans-to-launch-wpp-creative/ Tue, 10 Feb 2026 06:33:03 +0000 https://campaignme.com/?p=115998 WPP plans to create a single umbrella group for its advertising agencies, named WPP Creative, to sit alongside WPP Media and WPP Production. The change means that its agency brands, including AKQA, Ogilvy and VML, will sit together under WPP Creative. However, they will continue to operate separately. Industry sources have suggested the new stream […]

The post WPP plans to launch WPP Creative appeared first on Campaign Middle East.

]]> Call for nominations: Agency Faces to Watch 2026 https://campaignme.com/call-for-nominations-agency-faces-to-watch-2026/ Mon, 09 Feb 2026 12:45:55 +0000 https://campaignme.com/?p=115769 Campaign Middle East is back with the 2026 edition of our Agency Faces to Watch feature. We are now accepting entries/nominations for Campaign Middle East’s Agency Faces to Watch to profile the brightest and best young talent aged 30 and under working agency-side in Creative, Media, Digital and PR agencies in the MENA region. The […]

The post Call for nominations: Agency Faces to Watch 2026 appeared first on Campaign Middle East.

]]> Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector https://campaignme.com/saudis-gmedia-oxford-business-group-report-reveals-pulse-of-ksa-media-sector/ Mon, 09 Feb 2026 12:30:02 +0000 https://campaignme.com/?p=115870 The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled ‘The State of the Media Sector in the Kingdom of Saudi Arabia and Opportunities for […]

The post Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector appeared first on Campaign Middle East.

]]>