websites Archives - Campaign Middle East

Is traffic really the problem?

Anup Oommen — Tue, 09 Jun 2026 09:16:05 +0000

It is 11pm. A user is in prime purchasing mode, staring at a loading page. They wait. One second. Two. Exit. They try again. This time, they reach the payment screen, but something feels off. It doesn’t look like the website they’ve been on. Not completely wrong, just different enough to make them stop and […]

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R/GA, G42 launch Alpha.G42.ai: an adaptive, immersive, agentic future of brand websites

Anup Oommen — Thu, 16 Apr 2026 06:04:57 +0000

R/GA, a creative innovation company that designs intelligent brand systems, has launched Alpha.G42.ai, a world-first Generative Interface created for G42, a global leader in artificial intelligence based in Abu Dhabi. This entirely new adaptive experience fundamentally redefines the internet, transitioning a brand’s digital presence from a traditional, static website to a dynamic, conversational system, powered […]

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Bots are shopping on sites, but not how you think, industry leaders say

Anup Oommen — Tue, 16 Sep 2025 10:28:06 +0000

Retailers have moved online to grow faster and reach new customers. But along the way, many have unknowingly opened the door to competitor bots. These bots look like customers. They visit sites, click ads and browse products. But their real goal? Scrape pricing, waste ad spend, and give rivals an unfair edge. Dimitris Bakas, Senior […]

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125,000 SEO datapoints and SERP – How to rank on Google’s first page

Anup Oommen — Fri, 24 Jan 2025 04:00:30 +0000

Search is changing — again. This comes as no surprise to digital marketers, who have always had to wrangle with an endlessly changing search and SEO landscape. To better understand what direction search engines will take in 2025, Online Marketing Gurus explored the intricacies of SERP (Search Engine Results Pages, i.e. the first page people […]

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Why Gulf News is going behind a paywall

Sofia Serrano — Mon, 15 Feb 2021 13:00:27 +0000

Launching a digital subscription is not a trend but reality media houses must accept. Gulf News will soon innovate again and launch an online paid subscription model. Major news websites the world-over charge for their content as the advertisement-based model is no longer viable. The international publishing industry has been faced with increasing costs and […]

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Your own shop window, by UM’s Ruqayiah Al Usman

Sofia Serrano — Sun, 08 Nov 2020 10:00:19 +0000

As a brand in the marketing world, especially one without its own direct-to-consumer (D2C) platform, it can be daunting to jump on the e-commerce bandwagon. This is even more pronounced when the conversation becomes about measurable impact. Most media offerings currently cater predominantly to D2C platforms, pure-play or omnichannel. This means brands without owned merchant […]

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