website Archives - Campaign Middle East https://campaignme.com/tag/website/ Wed, 06 May 2026 11:29:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png website Archives - Campaign Middle East https://campaignme.com/tag/website/ 32 32 Digital Champions reveals regional expansion, senior leadership appointments across GCC https://campaignme.com/digital-champions-reveals-regional-expansion-senior-leadership-appointments-across-gcc/ Wed, 06 May 2026 11:05:10 +0000 https://campaignme.com/?p=121565 Digital Champions, a fast-growing social-first agency that turns cultural intelligence into creative impact , has revealed major milestones in its evolution with the launch of its refreshed brand, new website and the formalisation of its regional presence across the GCC, including an expanded Dubai office, and formalised operations in Qatar. This expansion comes alongside a […]

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]]> How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing https://campaignme.com/how-aac-increased-revenue-by-75-roi-by-55-with-whatsapp-marketing/ Wed, 15 Apr 2026 08:09:12 +0000 https://campaignme.com/?p=120556 Arabian Automobiles Company (AAC) – the exclusive distributor of Nissan vehicles in Dubai and the Northern Emirates – has revealed details about a campaign, which set out to improve the quality and efficiency of its lead generation by addressing the disconnect between reported campaign leads and CRM-verified leads. During previous campaigns, AAC identified that 35 […]

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]]> 815 Studios reveals ‘A New Dawn’ in its evolution with brand film marking 14th year https://campaignme.com/815-studios-reveals-a-new-dawn-in-its-evolution-with-brand-film-marking-14th-year/ Fri, 16 Jan 2026 07:00:23 +0000 https://campaignme.com/?p=114644 With an award-winning catalogue of global projects and collaborations with international superstars, 815 Studios has entered its 14th year in operation marking what it describes as a ‘new dawn’ in its evolution. The studio has announced it is broadening its focus and actively producing content in premium scripted and unscripted formats; signalling a new phase for […]

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]]> Justlife says ‘We Got You’, offering ‘extra bit of help at home’ in brand refresh https://campaignme.com/justlife-says-we-got-you-offering-extra-bit-of-help-at-home-in-brand-refresh/ Thu, 13 Nov 2025 04:30:21 +0000 https://campaignme.com/?p=111807 Justlife, a UAE-based homegrown super-app for at-home services,  has revealed the strategic rollout of its comprehensive brand refresh, transforming Justlife from a functional service app into a lifestyle brand that promises reliability, care and ease, as well as ‘that extra bit of help at home’ that lightens the load for people feeling overwhelmed and exhausted. […]

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]]> Ellington Properties highlights ‘lifestyle curator’ role in ‘Live By Design’ campaign https://campaignme.com/ellington-properties-highlights-lifestyle-curator-role-in-live-by-design-campaign/ Tue, 30 Sep 2025 04:00:45 +0000 https://campaignme.com/?p=109400 Ellington Properties has revealed details about its ‘Live By Design’ campaign to highlight the brand’s role as a ‘lifestyle curator’, which goes far beyond being a mere real estate developer. The campaign deliberately moved away from a transactional ‘property showcase’ and instead focused on the intangible – the moments, moods and experiences that define a […]

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]]> Masked individual ‘caught’ on CCTV loading Careem Box XL in marketing stunt https://campaignme.com/masked-individuals-caught-on-cctv-loading-careem-box-xl-in-marketing-stunt/ Thu, 11 Sep 2025 04:38:52 +0000 https://campaignme.com/?p=108437 Footage posted by an influencer – who goes by the handle @MoVlogs on Instagram – has gone viral, showing a masked individual dressed in black ‘caught’ on CCTV picking up a large, seemingly valuable statue from outside a villa at night and loading it into the boot of a Careem XL branded car, and then […]

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]]> Saudi’s Al-Ittihad Club picks Dentsu Sports International, Merkle https://campaignme.com/saudis-al-ittihad-club-picks-dentsu-sports-international-merkle/ Tue, 03 Jun 2025 08:40:19 +0000 https://campaignme.com/?p=103300 Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of the most iconic and decorated clubs in Saudi Arabian football. Following a victorious season in the Roshn Saudi Pro League, Al-Ittihad is embarking on a bold new chapter to bring the […]

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]]> New marketing reality: Research reveals AI Agents as the new middleman https://campaignme.com/new-marketing-reality-research-reveals-ai-agents-as-the-new-middleman/ Wed, 30 Apr 2025 07:20:15 +0000 https://campaignme.com/?p=101491 As large language models (LLMs) increasingly become gatekeepers of the buying journey and disrupt traditional discovery channels, human engagement is becoming correspondingly minimal and AI agents are becoming critical in the marketing funnel, according to the latest report released by Bain & Company. The marketing landscape is shifting rapidly because buyers are relying more on […]

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]]> FP7 McCann combats cancer in ‘ballsy’ campaign during CD Leganés vs. Barcelona FC game https://campaignme.com/fp7-mccann-combats-cancer-in-ballsy-campaign-during-cd-leganes-vs-barcelona-fc-game/ Tue, 15 Apr 2025 05:40:42 +0000 https://campaignme.com/?p=100770 During a sold-out La Liga showdown against FC Barcelona, CD Leganés made history — not for goals scored, but for where they placed the the Testicular Cancer Society’s logo — as part of its Sponsored Balls campaign brought to life by FP7 McCann. In a cheeky and powerful move, the club unveiled a testicular-region sponsorship, […]

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]]> Saudi holding company shares strategy behind its brand refresh https://campaignme.com/saudi-holding-company-shares-strategy-behind-its-brand-refresh/ Wed, 28 Aug 2024 14:41:56 +0000 https://campaignme.com/?p=88877 Saudi holding company PROVEN Arabia has revealed the strategy behind its new brand identity, which it launched with the objective of showcasing its commitment to provide state-of-the-art solutions and services for its customers. At the heart of PROVEN Arabia’s new identity is an iconic logo that was inspired by a desire to create a visual […]

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