Weber Shandwick MENAT Archives - Campaign Middle East https://campaignme.com/tag/weber-shandwick-menat/ Wed, 10 Jun 2026 13:47:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Weber Shandwick MENAT Archives - Campaign Middle East https://campaignme.com/tag/weber-shandwick-menat/ 32 32 MEPRA’s UAE Leadership Majlis to return this June https://campaignme.com/mepras-uae-leadership-majlis-to-return-this-june/ Wed, 10 Jun 2026 07:38:11 +0000 https://campaignme.com/?p=123224 The Middle East Public Relations Association (MEPRA) will host the 11th edition of the UAE Leadership Majlis on 23 June 2026 in Abu Dhabi. The annual forum will bring together more than 100 senior communications leaders and influential industry voices to explore the timely theme: Emerging Stronger: Shaping What Comes Next. Against a backdrop of […]

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]]> Here are Campaign Middle East’s Work picks for April https://campaignme.com/here-are-campaign-middle-easts-work-picks-for-april/ Mon, 11 May 2026 10:04:16 +0000 https://campaignme.com/?p=121823 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for April – featuring campaigns from PepsiCo, Dubai Police and RTA, Yas Island, Seagulls Media’s BeatFM […]

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]]> MEPRA youth board announces 2026–2028 leadership https://campaignme.com/mepra-youth-board-announces-2026-2028-leadership/ Thu, 23 Apr 2026 09:19:46 +0000 https://campaignme.com/?p=120961 The Middle East Public Relations Association (MEPRA) has revealed new leadership for its 2026-2028 term, with Tania Kteily, Associate Director at Weber Shandwick MENAT elected as President. She is supported by Yara Hamdan, Communication Consultant, at Disney+ MENA via HAVAS Red Middle East, as Vice President. The board is also being strengthened with the addition […]

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]]> Yas Island owns the ‘effortless holidays’ space with ‘The Answer is Yas’ https://campaignme.com/miral-destinations-caters-to-consumer-call-for-effortless-holiday-with-the-answer-is-yas/ Mon, 13 Apr 2026 04:30:56 +0000 https://campaignme.com/?p=120347 Yas Island has launched The Answer is Yas campaign in response to a common question: Which is the simplest, most seamless, all-inclusive, something-for-everyone, family-oriented holiday destination in the region? The objective of the campaign was to own the ‘effortless holiday‘ space by solving the growing complexity of trip planning and position Yas Island as a […]

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]]> 15 UAE women marcomms leaders picked for Think Equal Leadership Accelerator https://campaignme.com/15-uae-women-marcomms-leaders-picked-for-think-equal-leadership-accelerator/ Wed, 14 Jan 2026 07:23:43 +0000 https://campaignme.com/?p=114452 The Leadership Accelerator by Think Equal, an industry initiative by The Marketing Society that aims to accelerate gender equality in leadership across the marcomms industry in the GCC, has selected 15 candidates for its inaugural cohort. The six-month programme is designed to propel high-potential female professionals in marketing and communications into senior leadership positions. “This […]

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]]> The craft of writing for financial and professional services https://campaignme.com/in-defence-of-rigour-the-craft-of-writing-for-financial-and-professional-services/ Thu, 31 Jul 2025 07:38:50 +0000 https://campaignme.com/?p=106190 Consumer PR dazzles. Financial and professional services do not. Or so the assumption goes. In the hierarchy of perceived creativity, writing for banks, insurers, consultancies, or asset managers rarely attracts attention — unless you work in those sectors. It isn’t flashy. It doesn’t carry the immediacy of a campaign designed for clicks, virality, or visual […]

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]]> Redefining how brands must respond in times of crises https://campaignme.com/redefining-how-brands-must-respond-in-times-of-crises/ Thu, 24 Jul 2025 06:40:28 +0000 https://campaignme.com/?p=105888 Crises have a way of disrupting not just operations, but expectations. They often force brands to confront the space between their stated values and how they actually behave. In moments of tension, this gap becomes visible, and it can define how a brand is perceived for years to come. Some brands opt for silence, if […]

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]]> Marketing Society GCC Awards 2025 winners announced https://campaignme.com/marketing-society-gcc-awards-2025-winners-announced/ Thu, 26 Jun 2025 05:00:21 +0000 https://campaignme.com/?p=104527 The Marketing Society announced the winners of its 2025 GCC Awards on Tuesday, 24 June, with the regional marketing community gathering at Atlantis, The Palm to recognise work that delivered impact, effectiveness and innovation. Now in its third year, the GCC edition of the Marketing Society’s global awards programme has become a regular fixture in […]

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]]> FP7 McCann makes the UAE proud, brings home seven Cannes Lions trophies https://campaignme.com/fp7-mccann-makes-the-uae-proud-brings-home-seven-cannes-lions-trophies/ Tue, 24 Jun 2025 10:41:22 +0000 https://campaignme.com/?p=104327 At the 72nd Cannes Lions International Festival of Creativity, FP7 McCann won seven highly coveted Cannes Lions, including 1 Gold Lion, 1 Silver Lion and 5 Bronze Lions, emerging as one of the most awarded agencies in the MENA region and the agency with the most wins in the UAE. The recognition spans work done […]

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]]> Yas Island Abu Dhabi cranks up the volume with ‘Bastanis’ campaign https://campaignme.com/yas-island-abu-dhabi-cranks-up-the-volume-with-bastanis-campaign/ Tue, 27 May 2025 02:00:39 +0000 https://campaignme.com/?p=102931 Building on the success of previous summer campaigns, Yas Island Abu Dhabi is turning up the volume for the summer of 2025, presenting a vibrant, refreshed rendition of the beloved hit song “Bastanis” as part of a campaign brought to life in collaboration with the renowned Kuwaiti group, Miami Band, as well as creative agency […]

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