Webedia Archives - Campaign Middle East https://campaignme.com/tag/webedia/ Mon, 13 Apr 2026 07:21:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Webedia Archives - Campaign Middle East https://campaignme.com/tag/webedia/ 32 32 These are Campaign Middle East’s work picks for March 2026 https://campaignme.com/these-are-campaign-middle-easts-work-picks-for-march-2026/ Mon, 13 Apr 2026 04:00:58 +0000 https://campaignme.com/?p=120357 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for March – featuring campaigns from Sarwa, King Salman Park, Britannia, Home Centre […]

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]]> King Salman Park’s Saudi Founding Day campaign gains 28.8 million impressions https://campaignme.com/king-salman-parks-saudi-founding-day-campaign-gains-28-8-million-impressions/ Mon, 09 Mar 2026 10:48:28 +0000 https://campaignme.com/?p=117477 Saudi Arabia’s King Salman Park, one of the world’s most ambitious and transformative urban regeneration projects, has revealed the strategy, rollout and the success of its Saudi Founding Day campaign. In celebration of Saudi Founding Day, a day when the Kingdom honours the continuity of the Saudi state and long-standing unity of a nation, King […]

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]]> Athar Awards 2025 winners celebrate Saudi creativity https://campaignme.com/athar-awards-2025-winners-celebrate-saudi-creativity/ Fri, 24 Oct 2025 13:30:50 +0000 https://campaignme.com/?p=110720 The third edition of Athar – Saudi Festival of Creativity closed with a packed evening celebrating the region’s top creative talent – winners at the Athar Awards 2025. Bringing together Saudi Arabia’s marketing, advertising and communications community, the awards saw 274 finalists compete across 35 categories, with 87 trophies presented – including 36 Gold, 34 […]

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]]> The power of imagination: Writing the future of Saudi Arabia https://campaignme.com/the-power-of-imagination-writing-the-future-of-saudi-arabia/ Thu, 17 Jul 2025 05:00:48 +0000 https://campaignme.com/?p=105587 Saudi Arabia has recently emerged as a destination of choice, both for international tourists and its own residents. The UN World Tourism Organisation ranks Saudi Arabia third globally for the highest tourism growth rate in 2024. And while this growth is important on its own, it reflects a much deeper and more multifaceted change: the […]

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]]> Private View by Webedia’s Matt Turner https://campaignme.com/private-view-by-webedias-matt-turner/ Fri, 05 Apr 2024 07:06:44 +0000 https://campaignme.com/?p=80127 At Campaign Middle East, our Private View section presents a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.  Matt Turner, Head of Strategy, Webedia BMW Middle East, BMW iJACK, Agency: Serviceplan Middle East, Creative Director: André Couto This is neither a big idea nor creative wonder. […]

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]]> How sports is inspiring Saudis to defy restrictive norms and expectations https://campaignme.com/how-sports-is-inspiring-saudis-to-defy-restrictive-norms-and-expectations/ Fri, 09 Feb 2024 12:08:02 +0000 https://campaignme.com/?p=76311 In August 2023, the Saudi Sports for All Federation (SFA) launched the Museum of Extinct Mobility, a virtual reality experience that alerted Saudis to what a dystopian motionless life would look like if they were to continue with a sedentary lifestyle. Over 14,000 participants engaged with the virtual museum in just one month, and what […]

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]]> UTURN by Webedia launches “Takki” on Netflix https://campaignme.com/uturn-and-webedia-launch-takki-on-netflix/ Wed, 08 Jul 2020 07:07:48 +0000 https://campaignme.com/?p=25660 Webedia Arabia Group, a media and technology company developing creative content for Arab Consumers, has announced Netflix’s licensing of the popular Saudi drama series Takki, which is now available for viewing on the platform. Produced by UTURN, which is part of Webedia Arabia Group, the dramatic series follows the story of a young Saudi film […]

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]]> Webedia partners with Deezer to promote platform in KSA https://campaignme.com/webedia-partners-with-deezer-to-promote-platform-in-ksa/ Mon, 06 Apr 2020 09:37:44 +0000 https://campaignme.com/?p=22748 Webedia Arabia partnered with global music streaming service, Deezer, to raise awareness of the platform in Saudi Arabia. The UTURN team created a series of hyper-local native videos and Snapchat stories based on real-life scenarios making the content relatable to a young Saudi audience.  The collaboration which leveraged UTURN’s 2 Million followers on Snapchat increased […]

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]]> Webedia acquires majority stake in Diwanee https://campaignme.com/webedia-acquires-majority-stake-diwanee/ Mon, 24 Mar 2014 07:36:07 +0000 https://campaignme.com/?p=5469 Dubai-based digital media company Diwanee has been acquired by Webedia, a Paris digital publishing firm. The value of the deal, which remains undisclosed, is reported to be worth between $20 million and $50 million, which would make it one of the biggest acquisitions of a digital company in the Middle East. Webedia will also invest […]

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