We Are Social Archives - Campaign Middle East https://campaignme.com/tag/we-are-social/ Wed, 29 Apr 2026 07:07:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png We Are Social Archives - Campaign Middle East https://campaignme.com/tag/we-are-social/ 32 32 You are what you scroll https://campaignme.com/you-are-what-you-scroll/ Wed, 29 Apr 2026 06:06:47 +0000 https://campaignme.com/?p=121205 We have access to more inspiration and references than any other generation in all of history… so why do we still suffer from creative blocks and a lack of ideas? A little ironic, considering how many we’re bombarded with every day. But what if a part of the problem was the abundance? To break this […]

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]]> Al Zorah City residents reveal ‘The UAE’s Best-Kept Secret’ in new campaign https://campaignme.com/al-zorah-city-residents-reveal-the-uaes-best-kept-secret-in-new-campaign/ Mon, 20 Apr 2026 14:10:41 +0000 https://campaignme.com/?p=120737 Some places impress, but Al Zorah City in Ajman amazes. And that’s the problem! It’s so good that its residents are trying their absolute best to keep it a secret. But with every nonchalant attempt to downplay how incredible Al Zorah City is, it only sounds more irresistible. Al Zorah City, a premier luxury coastal […]

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]]> Should brands invest in virtual and AI influencers? https://campaignme.com/should-brands-invest-in-virtual-and-ai-influencers/ Mon, 13 Apr 2026 07:20:00 +0000 https://campaignme.com/?p=120351 As social moves into a new phase with the change in audience and evolution of AI, Campaign Middle East asked industry experts: Should brands and agencies continue investing in partnerships with virtual influencers and AI-generated creators? Here’s what the industry experts had to say: Zeena Kurd Regional Director of Social Comms, Boopin NO Especially when […]

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]]> Leaning into serialised social storytelling, not campaigns https://campaignme.com/leaning-into-serialised-social-storytelling-not-campaigns/ Fri, 10 Apr 2026 06:00:03 +0000 https://campaignme.com/?p=120288 If you are anything like me, you probably interject tasks – such as writing this article – with mindless phone scrolling time on social media. While trying to think of a pithy way to open this piece, I’ve saved a date ball recipe for toddlers, watched a Huntr.com post about an AED 2,500 Kaiseki in […]

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]]> IWD 2026: The ambition they didn’t see coming https://campaignme.com/iwd-2026-the-ambition-they-didnt-see-coming/ Wed, 11 Mar 2026 08:20:27 +0000 https://campaignme.com/?p=117592 You’ve probably met a Gen Z. Or a dozen. You’ve smiled at their energy, nodded at their ideas, and assumed you understood them. I was one of those Gen Zs, but the assumptions in the room often didn’t match the person I was becoming. I first felt it not as words, but in the quiet […]

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]]> What matters most in times of uncertainty and crisis? Agency leaders open up https://campaignme.com/what-matters-most-in-times-of-uncertainty-and-crisis-agency-leaders-open-up/ Wed, 04 Mar 2026 15:01:38 +0000 https://campaignme.com/?p=117250 When the windows rattle, the booms sound … when it feels like the ground is shifting and the future is uncertain amid a crisis, the best leaders don’t just keep the lights on; they calm the room, steady erratic heartbeats, remind people to breathe, and offer clarity amid the chaos. Let’s be honest: Almost everyone […]

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]]> Will artificial intelligence (AI) and authenticity continue to remain buzzwords in 2026? https://campaignme.com/will-artificial-intelligence-ai-and-authenticity-continue-to-remain-buzzwords-in-2026/ Tue, 17 Feb 2026 05:07:46 +0000 https://campaignme.com/?p=116345 Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and grow. In this month’s Industry Forum, we asked a cross section of industry experts to weigh in on the question: Will artificial intelligence […]

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]]> Switz applauds Gen Z recipes, honours mom’s touch at the Ramadan table https://campaignme.com/switz-applauds-gen-z-recipes-but-recognise-moms-touch-at-the-ramadan-table/ Wed, 11 Feb 2026 07:50:52 +0000 https://campaignme.com/?p=116058 Switz Group has partnered with We Are Social to launch a dual-phase creative campaign for Ramadan, designed to refresh the brand’s connection with younger audiences while honouring its heritage as a Ramadan staple. The campaign flips the traditional kitchen dynamic, empowering the younger generation to take charge with modern tortilla recipes, before pivoting to an […]

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]]> The year ahead for social media https://campaignme.com/the-year-ahead-for-social-media-2/ Wed, 04 Feb 2026 11:25:41 +0000 https://campaignme.com/?p=115577 Writing about social media trends has never felt easier – or harder. On one hand, artificial intelligence (AI) makes it effortless to manufacture a ‘perspective’. On the other, it feels as though everything worth saying has already been said. Spend five minutes scrolling, and you’ll find everyone and their cat has a prediction post for […]

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]]> Personas to purchase: We Are Social reveals 5 behavioural shifts in UAE, Saudi Arabia https://campaignme.com/personas-to-purchase-we-are-social-reveals-5-behavioural-shifts-in-uae-saudi-arabia/ Fri, 23 Jan 2026 11:19:57 +0000 https://campaignme.com/?p=115049 We Are Social, a socially-led creative agency and a global leader in media, social and consumer intelligence, released the 2026 UAE and Saudi Arabia editions of its Global Digital Reports at an event titled Speed, Spend and Social held at the Asia Asia The Palm restaurant in Dubai on 22 January 2026. Published as part […]

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