WBD International Archives - Campaign Middle East https://campaignme.com/tag/wbd-international/ Fri, 11 Oct 2024 12:30:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png WBD International Archives - Campaign Middle East https://campaignme.com/tag/wbd-international/ 32 32 Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob Bradley https://campaignme.com/talking-brand-suitability-and-ad-effectiveness-with-cnns-rob-bradley/ Fri, 11 Oct 2024 12:21:55 +0000 https://campaignme.com/?p=90927 In an era where traditional news cycles are often considered sensitive, unpredictable, and polarising, certain concerns from advertisers often bubble back to the surface. These include the better management of ad placements, brand safety, and ring-fencing brand reputation. However, using neuro-linguistic AI – among other propreitary technology and tools – global leaders within the news, […]

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