Wassim Bassil Archives - Campaign Middle East https://campaignme.com/tag/wassim-bassil/ Thu, 20 Feb 2025 14:11:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Wassim Bassil Archives - Campaign Middle East https://campaignme.com/tag/wassim-bassil/ 32 32 Industry Snapshot: 2025 will be a year of transformation and breaking boundaries https://campaignme.com/industry-snapshot-a-year-of-transformation-and-breaking-boundaries/ Wed, 19 Feb 2025 13:14:47 +0000 https://campaignme.com/?p=96617 In this Industry Snapshot, Interesting Times’ Wassim Bassil notes the importance of personalisation and authentic engagement and how if neglected can weaken a brand’s impact. He continues on to comment on how 2025 will be a year of transformation and breaking boundaries. What are the top lessons from 2024 that we’re taking into 2025? In […]

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]]> Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times https://campaignme.com/power-essays-2017-now-everyone-everything-agencies-paid-less-less-can-afford-blame-wassim-bassil-ceo-founder-interesting-times/ Tue, 26 Sep 2017 13:15:49 +0000 https://campaignme.com/?p=12958 If I look back on the last three pitches we had at Interesting Times, there was something really intriguing that I never experienced in the last 15 years in the industry. Media agencies are competing with creative agencies. Social agencies are competing with traditional agencies. Consulting companies are competing with media agencies. Social agencies are […]

The post Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times appeared first on Campaign Middle East.

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