Warner Bros. Discovery Archives - Campaign Middle East https://campaignme.com/tag/warner-bros-discovery/ Mon, 08 Jun 2026 13:40:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Warner Bros. Discovery Archives - Campaign Middle East https://campaignme.com/tag/warner-bros-discovery/ 32 32 The Regular Show: Lost Tapes transforms into an real-world fan experience https://campaignme.com/cartoon-network-mena-and-koi-the-uae-turn-the-regular-show-lost-tapes-into-an-experience/ Mon, 08 Jun 2026 13:39:03 +0000 https://campaignme.com/?p=123036 Fans of Regular Show: Lost Tapes are in for a seriously fun surprise this summer as Cartoon Network MENA teams up with KOI Thé UAE for a limited-edition collaboration inspired by the cult-favourite animated series. Running for a limited time at KOI Thé UAE, Dubai, the collaboration will introduce an exclusive themed bubble tea experience inspired by some of the […]

The post The Regular Show: Lost Tapes transforms into an real-world fan experience appeared first on Campaign Middle East.

]]> Private View by Warner Bros. Discovery’s Aya Hammad https://campaignme.com/private-view-by-warner-bros-discoverys-aya-hammad/ Mon, 18 May 2026 13:42:49 +0000 https://campaignme.com/?p=122186 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Aya Hammad, Marketing, PR and Digital Manager (MENA), Warner Bros. Discovery  – Kids Brands. Sarwa: Wealth’s New Look Financial stability and security are […]

The post Private View by Warner Bros. Discovery’s Aya Hammad appeared first on Campaign Middle East.

]]> The Gulf is at the forefront of a media revolution https://campaignme.com/the-gulf-is-at-the-forefront-of-a-media-revolution/ Wed, 29 Apr 2026 09:50:42 +0000 https://campaignme.com/?p=121262 Media isn’t just evolving. It’s being redefined. The recent bidding war for Warner Bros. Discovery between Netflix and Paramount Skydance is a sign of that shift. Rather than paying to license Warner Bros.’ enviable catalogue, Netflix went after owning it. It also saw a chance to take Warners-owned HBO global – with Netflix generating 50 […]

The post The Gulf is at the forefront of a media revolution appeared first on Campaign Middle East.

]]> Why local stories matter more than ever in global franchises https://campaignme.com/why-local-stories-matter-more-than-ever-in-global-franchises/ Wed, 28 Jan 2026 10:28:00 +0000 https://campaignme.com/?p=115197 Across MENA and beyond, ‘local relevance’ has become a recurring buzzword in industry conversations. But this is not a creative trend, it reflects a fundamental shift in how audiences choose what to watch. Previous research by Rise Studios and Parrot Analytics shows that in MENA, demand for non-English content now accounts for more than 50 […]

The post Why local stories matter more than ever in global franchises appeared first on Campaign Middle East.

]]> Warner Bros. Discovery, OSN launch kids pop-up channel https://campaignme.com/warner-bros-discovery-osn-launch-kids-pop-up-channel/ Mon, 18 Aug 2025 13:24:03 +0000 https://campaignme.com/?p=106777 Warner Bros. Discovery has launched its first themed ‘Kids Pop-Up Channel’ in collaboration with OSN set to air from August 18 to August 24. The channel will offer fun-filled shows for young audiences across the region. The channel launch follows the announcement of a strategic partnership between Warner Bros. Discovery and OSN earlier this year. […]

The post Warner Bros. Discovery, OSN launch kids pop-up channel appeared first on Campaign Middle East.

]]> OSN Group CEO Joe Kawkabani resigns after three years at the helm https://campaignme.com/osn-group-ceo-joe-kawkabani-to-step-down-after-three-years-at-the-helm/ Mon, 28 Jul 2025 08:00:40 +0000 https://campaignme.com/?p=106001 OSN has officially confirmed the resignation of its CEO Joe Kawkabani, who has been driving the company’s growth through strategic vision, partnerships and investments for the past three years. Sheikha Dana Naser Sabah Al Ahmad Al Sabah, Chairperson of OSN Group, said, “I would like to thank Joe for his dedicated leadership and valuable contributions. […]

The post OSN Group CEO Joe Kawkabani resigns after three years at the helm appeared first on Campaign Middle East.

]]> From screen to cause https://campaignme.com/from-screen-to-cause/ Mon, 28 Jul 2025 07:42:11 +0000 https://campaignme.com/?p=105994 When we consider the major forces shaping young minds, entertainment stands alongside education and family. For children, animated stories and characters aren’t just enjoyable – they are influential. They become trusted companions, emotional reflections, and even early guides to understanding how the world works. And in a world where the climate crisis is no longer […]

The post From screen to cause appeared first on Campaign Middle East.

]]> Why the future of streaming in MENA lies in hyper-personalised, genre-driven content https://campaignme.com/why-the-future-of-streaming-in-mena-lies-in-hyper-personalised-genre-driven-content/ Mon, 26 May 2025 13:44:05 +0000 https://campaignme.com/?p=102898 As streaming services continue to evolve across the Middle East and North Africa (MENA), the future of streaming is experiencing a significant shift – one defined by hyper-local content, genre-specific programming, and culturally intelligent storytelling. In an exclusive interview with Campaign Middle East, Jamie Cooke, General Manager for CEE MENAT at Warner Bros. Discovery, unpacks […]

The post Why the future of streaming in MENA lies in hyper-personalised, genre-driven content appeared first on Campaign Middle East.

]]> Warner Bros. Discovery invests in OSN to build on MENA’s streaming landscape https://campaignme.com/warner-bros-discovery-invests-in-osn-to-build-on-menas-streaming-landscape/ Mon, 24 Mar 2025 08:00:50 +0000 https://campaignme.com/?p=98415 Warner Bros. Discovery (WBD) has revealed a strategic minority investment in OSN Streaming Ltd., a subsidiary of OSN Group (OSN). Through this minority stake, WBD aims to reinforce its commitment to the region’s rapidly growing streaming landscape. The transaction will be completed in stages and is subject to customary conditions, including regulatory approvals. The strategic […]

The post Warner Bros. Discovery invests in OSN to build on MENA’s streaming landscape appeared first on Campaign Middle East.

]]> Why brands need to think differently during Ramadan https://campaignme.com/why-brands-need-to-think-differently-during-ramadan/ Thu, 06 Mar 2025 05:40:36 +0000 https://campaignme.com/?p=97410 Every year, as the crescent moon signals the arrival of Ramadan, millions across the MENA region prepare for a month of reflection, togetherness and spiritual connection. It’s a time when routines shift, families gather around the iftar table and people seek content that aligns with their values and emotions. But it’s not just daily habits […]

The post Why brands need to think differently during Ramadan appeared first on Campaign Middle East.

]]>