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		<title>Podcast: Xiaomi’s Wang Bing on building value-based premium in the Middle East</title>
		<link>https://campaignme.com/podcast-xiaomis-wang-bing-on-building-value-based-premium-in-the-middle-east/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 25 May 2026 04:00:44 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Campaign Middle East]]></category>
		<category><![CDATA[connected ecosystems]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
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		<category><![CDATA[Creator Marketing]]></category>
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		<category><![CDATA[influencer collaborations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[On The Record]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[pricing strategy]]></category>
		<category><![CDATA[seamless ecosystem]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[value-based premium]]></category>
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		<category><![CDATA[voice of the consumer]]></category>
		<category><![CDATA[Wang Bing]]></category>
		<category><![CDATA[Xiaomi]]></category>
		<category><![CDATA[Xiaomi Middle East]]></category>
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					<description><![CDATA[<p>On the latest episode of Campaign Middle East’s On The Record podcast, Wang Bing, Head of Marketing, Xiaomi Middle East,  discusses the shift from value-driven pricing to value-based premium, the importance of storytelling and seamless ecosystems, balancing brand control and influencer collaborations, as well as evolving marketing strategies in the Middle East. Wang explains how premium is [&#8230;]</p>
<p>The post <a href="https://campaignme.com/podcast-xiaomis-wang-bing-on-building-value-based-premium-in-the-middle-east/">Podcast: Xiaomi’s Wang Bing on building value-based premium in the Middle East</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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