Wael Kantar Archives - Campaign Middle East https://campaignme.com/tag/wael-kantar/ Tue, 07 May 2024 12:07:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Wael Kantar Archives - Campaign Middle East https://campaignme.com/tag/wael-kantar/ 32 32 Is linear TV on its way out? https://campaignme.com/is-linear-tv-on-its-way-out/ Tue, 07 May 2024 12:07:03 +0000 https://campaignme.com/?p=82741 In one of the most digitally connected regions, questions are being asked about the future of linear television and what will it hold, considering the continuous changes in media consumption. You would expect that with the roaring success of Video on Demand (VOD) streaming, we would gradually see the demise of linear TV. In fact, […]

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