W Group Holding Archives - Campaign Middle East https://campaignme.com/tag/w-group-holding/ Tue, 30 Jun 2026 13:40:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png W Group Holding Archives - Campaign Middle East https://campaignme.com/tag/w-group-holding/ 32 32 Hypermedia wins exclusive media representation of Avenue Mall https://campaignme.com/hypermedia-wins-exclusive-media-representation-of-avenue-mall/ Tue, 30 Jun 2026 13:40:03 +0000 https://campaignme.com/?p=124033 Hypermedia, an advanced smart DOOH and retail media company, has won the exclusive media representation of Avenue Mall in Nad Al Sheba for five years, marking a new milestone in the evolution of premium retail media experiences in Dubai. Under the agreement, Hypermedia – a subsidiary of W Group Holding – will upgrade, manage, and […]

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]]> Hypermedia advances unified programmatic offering with Integrated Digital Revenue Function https://campaignme.com/hypermedia-advances-unified-programmatic-capabilities-with-integrated-digital-revenue-function/ Thu, 02 Apr 2026 12:00:29 +0000 https://campaignme.com/?p=118514 Hypermedia, a digital out-of-home (DOOH) and retail media network in the UAE, has marked a strategic step toward a fully unified, advanced programmatic-driven media offering with the formation of its Integrated Digital Revenue Function. The new structure brings together Hypermedia’s media ecosystem with the technology and programmatic expertise of DXTA Technology, the Group’s adtech arm […]

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]]> Mada Media holds official ceremony for naming rights of ‘National Paints’ Station https://campaignme.com/mada-media-holds-official-ceremony-granting-the-naming-rights-for-national-paints-station/ Tue, 17 Mar 2026 05:54:05 +0000 https://campaignme.com/?p=117902 Mada Media has organised the official ceremony for granting of naming rights for the ‘National Paints’ Metro Station, one of the leading regional and global paint manufacturers with a strong presence in the UAE and the wider GCC region. The station was formerly called ‘Jebel Ali’ on the Red Line of the Dubai Metro. Mada […]

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]]> Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange https://campaignme.com/mada-media-hosts-first-official-ceremony-to-grant-dubai-metro-station-naming-rights-to-al-fardan-exchange/ Tue, 03 Mar 2026 12:20:13 +0000 https://campaignme.com/?p=117121 Mada Media, the company mandated for managing, developing, and orgnaising the out-of-home (OOH) advertising sector in Dubai, has hosted its first official ceremony to mark the granting of naming rights for Al Fardan Exchange Station on the Dubai Metro Red Line, formerly known as Al Khail Station. Held at the station premises, the event was the […]

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]]> Motor City to get smart media network through Union Properties, Hypermedia partnership https://campaignme.com/motor-city-to-get-smart-media-network-through-union-properties-hypermedia-partnership/ Wed, 21 Jan 2026 09:02:54 +0000 https://campaignme.com/?p=114890 Union Properties has entered an exclusive partnership with Hypermedia, a subsidiary of W Group Holding, to transform the media infrastructure of Motor City. The objective of the partnership is to create a premium, strategically curated ecosystem that amplifies brand visibility while enriching Motor City’s dynamic urban experience. Through this deal, the digital-out-of-home (DOOH) and retail […]

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]]> Hypermedia launches real-time, responsive programmatic DOOH https://campaignme.com/hypermedia-launches-real-time-responsive-programmatic-dooh-in-the-uae/ Wed, 14 Jan 2026 14:40:37 +0000 https://campaignme.com/?p=114535 Hypermedia, a subsidiary of W Group Holding, has launched an advanced real-time programmatic DOOH ecosystem, now being deployed within select environments across its 4,000 digital screen networks, collectively delivering more than 100 million impressions every day across the UAE. This phased rollout introduces intelligent, real-time data-driven capabilities to priority locations, paving the way for a […]

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]]> How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH https://campaignme.com/how-maison-el-nabil-achieved-41-purchase-intent-uplift-with-ai-powered-prdooh/ Wed, 17 Dec 2025 06:30:20 +0000 https://campaignme.com/?p=113332 Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including 46 per cent uplift in brand recall and 41 per cent uplift in purchase intent, through an AI-powered, real-time programmatic DOOH activation that ran for six days, strategically timed with the Beauty World Dubai event in Dubai, UAE. […]

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]]> Industry Snapshot: How data is rewriting the rules of OOH https://campaignme.com/industry-snapshot-how-data-is-rewriting-the-rules-of-ooh/ Fri, 21 Nov 2025 09:00:04 +0000 https://campaignme.com/?p=112175 W Group Holding Hypermedia’s Habib Wehbi on how data and AI are transforming OOH planning, measurement and accountability. How has data and tech changed the way OOH campaigns are planned and measured in the past year? The past year marked a decisive shift, from digitization to intelligence, from visibility to accountability. Data and technology have […]

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]]> Mentorship: the DEI tool that changes everything https://campaignme.com/mentorship-the-dei-tool-that-changes-everything/ Tue, 26 Aug 2025 04:30:03 +0000 https://campaignme.com/?p=107021 Through Campaign Middle East’s extensive International Women’s Day coverage earlier this year, leaders across the industry voiced the need to go beyond the typical diversity, equity and inclusion (DEI) conversations to focus on real, lasting change. DEI is often loud, well-meant, yet vague. So, how do we move past the noise? What real, tangible changes […]

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]]> Campaign Middle East’s Work picks from June https://campaignme.com/campaign-middle-easts-work-picks-from-june/ Fri, 11 Jul 2025 08:35:41 +0000 https://campaignme.com/?p=105306 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the picks from June – featuring work from The LEGO Group, dubizzle, NYX Professional Makeup, Himalaya and […]

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