Volkswagen Archives - Campaign Middle East

The Next Power Play? Women’s Sport.

Hiba Faisal — Fri, 28 Nov 2025 06:54:20 +0000

Women’s sport isn’t a trend. It’s a long-overdue recognition of women’s performance, influence and impact in sports. Women’s sport has entered a breakout era: investment is rising, viewership is climbing, and brands are waking up to the fact that this isn’t just a ‘good cause’. It is quickly becoming one of the most culturally charged […]

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C2 Comms picks Pablo Maldonado as Executive Creative Director

Anup Oommen — Mon, 24 Nov 2025 13:50:12 +0000

Independent agency C2 Comms has appointed Pablo Maldonado as its new Executive Creative Director to spearhead the agency’s creative output and drive its ambitious growth plans across the Middle East. With more than two decades of experience shaping well-known, award-winning campaigns across Argentina, Mexico, the US, and, since 2019, the UAE, Maldonado brings a blend […]

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Customer centricity: Embracing the outside-in perspective

Anup Oommen — Wed, 07 May 2025 05:30:11 +0000

Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’ daily lives. Widespread internet access, the evolution of e-commerce, the availability of information, and more recently, the rise of AI, have shifted the balance of power from brands to customers. This […]

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Volkswagen Middle East creates an ‘Arabic Art Project’ to launch Golf GTI

Shantelle Nagarajan — Mon, 24 Mar 2025 10:09:01 +0000

In an effort to connect with its Arabic-speaking audiences, Volkswagen Middle East has released a film campaign, Arabic Art Project, following the creation of a Golf GTI-inspired font in collaboration with artist Wael Morcos. Morcos, a visionary in the field of typography, designed an exclusive font that aims to capture both the heritage and modernity […]

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VW Group media review back on track after nine-month break

Justin Harper — Mon, 03 Jul 2023 07:16:25 +0000

Volkswagen Group is conducting a global media agency review after putting on hold a process that originally started in 2021. Agency holding companies including incumbent Omnicom are understood to be vying for the business. The review originally commenced in 2021, when it was reported that the German-based automotive group was conducting a statutory review of […]

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Volkswagen Middle East activates the ‘Made for Life’

Ishwari Khatu — Mon, 27 Feb 2023 06:00:56 +0000

Building on Volkswagen’s Made for Families campaign, Made for Life is a celebration of different types of drivers from different communities and walks of life, expanding the brand’s support beyond the family and into the wider community. The campaign features content of the Volkswagen fleet from seasoned local photographers capturing a wide range of lifestyles […]

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Volkswagen amplifies #NotWomensFootball campaign

Ishwari Khatu — Fri, 18 Nov 2022 06:00:58 +0000

Volkswagen Middle East amplifies its #NotWomensFootball campaign with the aim to empower women in the sport and demonstrate support for increased diversity and equal opportunities. The global #NotWomensFootball campaign debunks the stereotypes associated with women’s football, highlighting that both women and men play the sport equally and will be rolled out across the Middle East […]

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Talkwalker and Khoros release Social Media Trends 2023 Report

Ishwari Khatu — Wed, 26 Oct 2022 06:00:59 +0000

Talkwalker, consumer intelligence and deep listening company, and Khoros, a digital-first customer engagement software and service, have released their annual Social Media Trends 2023 Report. The report follows the announcement of the companies’ strategic partnership to deliver deep listening and social media management through a unified experience. Do you want to be a part of […]

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Volkswagen Middle East says ‘We care too much’ on TikTok

Ishwari Khatu — Tue, 27 Sep 2022 06:13:01 +0000

Volkswagen Middle East has launched a campaign on TikTok to establish its commitment to providing great Aftersales services. The campaign is a part of a wider Aftersales campaign by the brand that has already achieved high view rates across platforms. With the tagline, “we care too much”, the campaign focuses on the unwavering passion that […]

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Volkswagen launches Brand Attributes Campaign

Campaign Staff — Wed, 27 Jul 2022 12:47:54 +0000

Volkswagen has launched its Brand Attributes Campaign, which will use Google testing to test if biases still exist and to see which assets resonate best with a certain audience. The campaign will focus on gaining valuable audience insights and enhancing the brand’s overall marketing strategy. The campaign will aim to highlight how models in Volkswagen’s […]

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