VOD Archives - Campaign Middle East

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Anup Oommen — Wed, 03 Dec 2025 05:45:42 +0000

FCB is rolling out a global campaign for Intuit QuickBooks to support the financial management software’s new ‘Intuit Platform’, an advanced, all-in-one, AI-powered business management system designed to help businesses and accountants work smarter, faster and more strategically. FCB New York developed the global platform idea, creative strategy, and global TVC and VOD, while FCB […]

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OSN, Magnite partner to power ‘Advanced TV’ addressable advertising

Shantelle Nagarajan — Mon, 12 May 2025 12:00:22 +0000

OSN has announced that it has selected Magnite to power its ‘Advanced TV,’ addressable advertising across the network’s STB linear broadcast and VOD inventory. The independent sell-side advertising company will manage the delivery of the advertising format to OSN set-top boxes across the region with its Magnite SpringServe video platform ad server. OSN claims its […]

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Why the Netflix ‘game changer’ news has marketers buzzing

Anup Oommen — Fri, 23 Aug 2024 07:40:38 +0000

Netflix has stolen the show this week with its slew of announcements, including its 150 per cent year-on-year rise in upfront ad sales commitments, new brand and measurement partnerships, access to private marketplace buys, rollout of new programmatic campaigns, as well as clean room partnerships. It didn’t take long for the market to react. The […]

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Calling Entries for Campaign’s TV/Video Guide 2023

Nadeem Quraishi — Thu, 23 Mar 2023 10:00:25 +0000

Campaign Middle East will be publishing our 7th annual edition of the TV/Video Guide 2023 on 24th of April 2023. This will be one-of-a-kind, all-information-in-one, hands-on guide on all TV Channels and OTT / Streaming Video providers in the region. Here are some quick pointers about this year’s TV/Video Guide: Campaign Middle East’s TV/Video Guide […]

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Piracy threat during Ramadan

Jalaja Ramanunni — Thu, 23 Feb 2023 12:32:27 +0000

By Justin Harper Last year, close to 200 brand new Arabic Series were released in April for consumption during Ramadan. The budget for producing and marketing these tradeable video assets collectively was estimated to be around half a billion dollars. The B2C subscription video on demand (SVOD) distribution of many of these high-value video assets, […]

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Redefining femininity: Lux Arabia aims to change societal perceptions

Ishwari Khatu — Mon, 12 Dec 2022 10:30:26 +0000

What drives the way society looks at strong and successful women compared to men? How can it be changed, and what role is there for brands in driving change? LUX Arabia, Unilever Studio, PHD, and MBC Media Solutions (MMS) partnered to launch ‘Under the Spotlight with LUX’, a campaign aiming to alter preconceived ideas about […]

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Shahid launches 21 subscription-free digital channels

Ishwari Khatu — Tue, 18 Oct 2022 10:00:52 +0000

For the first time in the Arab world, ‘Shahid’, MBC Group’s streaming platform has launched 21 subscription-free digital channels. The launch of the ‘Fast Channels’ marks a new era of interactive digital live streaming services, offering viewers a rich mix of content without the need to subscribe. The high-definition channels, which were launched last September, […]

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Industry snapshot: Nezar Nagro, president, RMS

Sofia Serrano — Tue, 10 May 2022 07:00:46 +0000

How has television advertising changed in recent years? We live in a world where change is the only constant, not only in our region but also globally. The change is applicable in everything in our life, including advertising and media. It’s true that TV viewership dropped in the past few years, particularly amongst the youth, […]

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Industry snapshot: Ziyad Alomair, MBC Media Solutions

Sofia Serrano — Mon, 09 May 2022 11:57:12 +0000

How is technology affecting TV advertising? I would say that the biggest impact technology has had on TV advertising is access to more actionable metrics and insights. This will especially be the case with the introduction of the people meter, which will make it easier to extract conversion data and trace the audience’s journey to […]

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Strategic cooperation between Abu Dhabi Media and Huawei to provide ADtv app content via Huawei AppGallery

Sofia Serrano — Fri, 01 Apr 2022 12:00:00 +0000

Abu Dhabi Media, a public service broadcaster and media company, announced a strategic cooperation with Huawei, the international smartphone and telecommunications technologies and equipment provider, to add ADtv, one of the top free VOD services in the MENA region, to the Huawei AppGallery platform, which is one of the top three largest app stores in […]

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