VML Archives - Campaign Middle East https://campaignme.com/tag/vml/ Fri, 29 May 2026 02:59:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png VML Archives - Campaign Middle East https://campaignme.com/tag/vml/ 32 32 Nassib Boueiri to lead WPP Creative – Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production https://campaignme.com/nassib-boueiri-to-lead-wpp-creative-middle-east-santiago-sanchez-lozano-appointed-emea-ceo-wpp-production/ Thu, 28 May 2026 05:00:29 +0000 https://campaignme.com/?p=122643 Nassib Boueri, CEO, VML MENA and WPP MENA RHQ CEO has been chosen as head of WPP Creative, which brings together under a single umbrella WPP’s creative agency brands, including VML, Memac Ogilvy, AKQA, Burson, Landor and Design Bridge & Partners, across the Middle East region. In his new role, Boueri will report in to […]

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]]> MENA campaigns shine bright at glittering 67th Clio Awards in New York https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/ Thu, 14 May 2026 15:00:14 +0000 https://campaignme.com/?p=121776 The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 […]

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]]> Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/ Wed, 22 Apr 2026 07:27:30 +0000 https://campaignme.com/?p=120878 The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be […]

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]]> WARC rankings 2026: How did the region do? https://campaignme.com/warc-rankings-2026-how-did-the-region-do/ Thu, 02 Apr 2026 10:16:33 +0000 https://campaignme.com/?p=118511 WARC announced its annual lists that rank the top 100 campaigns, agencies, brands and countries across three sections – creative, media and effective for 2026. Determined by the winners of the industry’s global and regional shows, each one of the lists aims to set a benchmark for marketing and highlight excellence across its respective criteria. […]

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]]> Vodafone Egypt brings loved ones closer despite hectic schedules during Ramadan https://campaignme.com/vodafone-vml-egypt-bring-loved-ones-closer-despite-hectic-schedules-during-ramadan/ Wed, 04 Mar 2026 14:55:09 +0000 https://campaignme.com/?p=117191 Vodafone Egypt and VML Egypt have launched a Ramadan campaign to reclaim the true spirit of Ramadan: Bringing families and friends closer together, and connecting closely with loved ones. Ramadan in Egypt has historically been about gatherings, with families sharing Iftar, friends meeting for Suhoor, and different generations coming together under one roof. For years, […]

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]]> Industry Snapshot: AI integration, value and experience https://campaignme.com/industry-snapshot-integration-value-and-experience/ Wed, 11 Feb 2026 11:45:16 +0000 https://campaignme.com/?p=116085 VML‘s Ross Grant, Head of Digital Strategy & Transformation, MENA and Oliver West, Head of Customer Experience (CX), MENA share how agencies are moving beyond performance theatre to focus on operating model reinvention, behavioural insight and frictionless customer experience – where innovation is measured by long-term value and trust. What does meaningful innovation look like […]

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]]> FP7 McCANN Riyadh appoints ECD, Head of Strategy https://campaignme.com/fp7-mccann-riyadh-appoints-head-of-strategy-executive-creative-director/ Tue, 03 Feb 2026 07:31:20 +0000 https://campaignme.com/?p=115446 FP7 McCANN Riyadh has appointed Rawad Eldahouk as Head of Strategy and Saadi Alkouatli as Executive Creative Director, continuing its strong momentum and growth. These roles reflect the ongoing commitment to creativity as a growth engine, strengthening its ability to deliver culturally grounded, strategically driven, understanding local ambition and business-focused solutions for clients in the […]

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]]> flynas ‘Find My View’ turns window seats into ‘world’s best show’ https://campaignme.com/flynas-find-my-view-turns-every-window-seat-into-the-worlds-best-show/ Tue, 27 Jan 2026 13:55:39 +0000 https://campaignme.com/?p=115136 While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia’s leading low-cost carrier is giving passengers the power to choose more than a seat number. They can now choose their view, powered by AI. Created in partnership with VML Riyadh, ‘Find My View’ […]

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]]> stc, VML Riyadh break comms barriers for autistic gamers with The Social Decoder https://campaignme.com/stc-vml-riyadh-break-multiplayer-comms-barriers-with-smart-social-decoder/ Fri, 09 Jan 2026 05:14:25 +0000 https://campaignme.com/?p=114253 Saudi telecom giant stc, which is evolving beyond telecom into a tech giant, in collaboration with creative agency VML Riyadh,  have revealed details about the ‘Speak My Language’ campaign. The campaign was centred around The Social Decoder – a smart tool that translates complex communications jargon used by gamers within esports arenas and virtual gaming […]

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]]> Cannes Lions 2025 Rankings: Saudi climbs several spots, UAE stays within top 10 https://campaignme.com/cannes-lions-2025-rankings-saudi-shines-with-uae-among-top-10/ Thu, 06 Nov 2025 13:30:20 +0000 https://campaignme.com/?p=111466 Saudi Arabia climbed to several spots on the Cannes Lions 2025 rankings from the 23rd to 15th spot, while the UAE stayed within the top 10. Saudi Arabia went up from 23rd in the country rankings in 2024 to 13th in 2025, a big year-on-year gains. Riyadh also entered the top global city list at […]

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