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	<title>VML Riyadh Archives - Campaign Middle East</title>
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	<title>VML Riyadh Archives - Campaign Middle East</title>
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	<item>
		<title>Nassib Boueiri to lead WPP Creative &#8211; Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production</title>
		<link>https://campaignme.com/nassib-boueiri-to-lead-wpp-creative-middle-east-santiago-sanchez-lozano-appointed-emea-ceo-wpp-production/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 28 May 2026 05:00:29 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Burson]]></category>
		<category><![CDATA[Design Bridge & Partners]]></category>
		<category><![CDATA[Ewen Sturgeon]]></category>
		<category><![CDATA[Hogarth]]></category>
		<category><![CDATA[IAA]]></category>
		<category><![CDATA[International Advertising Association]]></category>
		<category><![CDATA[Landor]]></category>
		<category><![CDATA[Memac Ogilvy]]></category>
		<category><![CDATA[Nassib Boueri]]></category>
		<category><![CDATA[Santiago Sánchez-Lozano]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML Dubai]]></category>
		<category><![CDATA[VML MENA]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<category><![CDATA[WPP creative brands]]></category>
		<category><![CDATA[WPP MENA RHQ]]></category>
		<category><![CDATA[WPP Production]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122643</guid>

					<description><![CDATA[<p>Nassib Boueri, CEO, VML MENA and WPP MENA RHQ CEO has been chosen as head of WPP Creative, which brings together under a single umbrella WPP&#8217;s creative agency brands, including VML, Memac Ogilvy, AKQA, Burson, Landor and Design Bridge &#38; Partners, across the Middle East region. In his new role, Boueri will report in to [&#8230;]</p>
<p>The post <a href="https://campaignme.com/nassib-boueiri-to-lead-wpp-creative-middle-east-santiago-sanchez-lozano-appointed-emea-ceo-wpp-production/">Nassib Boueiri to lead WPP Creative &#8211; Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Middle East agencies claim 22 awards at The One Show 2026 in New York</title>
		<link>https://campaignme.com/middle-east-agencies-claim-22-awards-at-the-one-show-2026-in-new-york/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 18 May 2026 14:45:10 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Bronze Pencil]]></category>
		<category><![CDATA[Edelman Dubai]]></category>
		<category><![CDATA[EssenceMediacom]]></category>
		<category><![CDATA[Horizon FCB Dubai]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[Landor Dubai]]></category>
		<category><![CDATA[LEO UAE]]></category>
		<category><![CDATA[Memac Ogilvy]]></category>
		<category><![CDATA[Merits]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Publicis KSA]]></category>
		<category><![CDATA[Saatchi & Saatchi Middle East]]></category>
		<category><![CDATA[Saatchi & Saatchi UAE]]></category>
		<category><![CDATA[Silver Pencil]]></category>
		<category><![CDATA[The One Club for Creativity]]></category>
		<category><![CDATA[The One Show]]></category>
		<category><![CDATA[The One Show 2026]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<category><![CDATA[Winners]]></category>
		<category><![CDATA[WPP Media MENA]]></category>
		<category><![CDATA[Zenith Middle East]]></category>
		<category><![CDATA[Zenith UAE]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122115</guid>

					<description><![CDATA[<p>The One Club for Creativity has revealed the winners of its coveted 2026 One Show Pencil and Merit awards from 57 countries, including 22 awards handed to Middle East agencies. IMPACT BBDO was the only agency from the Middle East region to win 1 Silver Pencil. Meanwhile, Memac Ogilvy (in collaboration with WPP Media MENA&#8217;s EssenceMediaCom), [&#8230;]</p>
<p>The post <a href="https://campaignme.com/middle-east-agencies-claim-22-awards-at-the-one-show-2026-in-new-york/">Middle East agencies claim 22 awards at The One Show 2026 in New York</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Saudi Report 2026: The annual work round-up</title>
		<link>https://campaignme.com/saudi-report-2026-the-annual-work-round-up/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Fri, 15 May 2026 05:00:30 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[ability]]></category>
		<category><![CDATA[Arabian Oud]]></category>
		<category><![CDATA[Big Time Creative Shop]]></category>
		<category><![CDATA[Blue Elephant]]></category>
		<category><![CDATA[BOHO Films]]></category>
		<category><![CDATA[Carlsberg]]></category>
		<category><![CDATA[Craft]]></category>
		<category><![CDATA[Dentsu]]></category>
		<category><![CDATA[Doritos]]></category>
		<category><![CDATA[flynas]]></category>
		<category><![CDATA[FP7 McCann Riyadh]]></category>
		<category><![CDATA[Golden Chicken]]></category>
		<category><![CDATA[Holsten]]></category>
		<category><![CDATA[KFC Saudi Arabia]]></category>
		<category><![CDATA[Kijamii]]></category>
		<category><![CDATA[Leo Burnett KSA]]></category>
		<category><![CDATA[M+C Saatchi Group Middle East]]></category>
		<category><![CDATA[Mumkin Marketing]]></category>
		<category><![CDATA[PHD]]></category>
		<category><![CDATA[Ring by Amazon]]></category>
		<category><![CDATA[Riyadh Season]]></category>
		<category><![CDATA[Saudi Aviation Club]]></category>
		<category><![CDATA[Saudi Work]]></category>
		<category><![CDATA[Team Reactivate]]></category>
		<category><![CDATA[The Bold Group]]></category>
		<category><![CDATA[Unilever Arabia]]></category>
		<category><![CDATA[Vasline]]></category>
		<category><![CDATA[VIP Films]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121907</guid>

					<description><![CDATA[<p>Here is Campaign Middle East&#8217;s annual round-up of selected Work from the Kingdom in its Saudi Arabia Report. This year’s selection highlights campaigns that tapped into humour, fandom, Ramadan rituals, self-expression and everyday Saudi insights to connect with audiences in culturally relevant ways. Here is the 2026 round-up of some ‘made-for-Saudi, by-Saudi’ campaigns, featuring work [&#8230;]</p>
<p>The post <a href="https://campaignme.com/saudi-report-2026-the-annual-work-round-up/">Saudi Report 2026: The annual work round-up</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>MENA campaigns shine bright at glittering 67th Clio Awards in New York</title>
		<link>https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 14 May 2026 15:00:14 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Al-Futtaim HONDA]]></category>
		<category><![CDATA[Alsulaiman IKEA]]></category>
		<category><![CDATA[Annahar Newspaper]]></category>
		<category><![CDATA[Arabian Automobiles Nissan]]></category>
		<category><![CDATA[Aunindo Sen]]></category>
		<category><![CDATA[Bronze]]></category>
		<category><![CDATA[Bronze Clio]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Cheetos]]></category>
		<category><![CDATA[Cheetos Pants]]></category>
		<category><![CDATA[Child Wedding]]></category>
		<category><![CDATA[CLIO]]></category>
		<category><![CDATA[Clio Awards]]></category>
		<category><![CDATA[Clio Awards 2026]]></category>
		<category><![CDATA[Clio Awards winners]]></category>
		<category><![CDATA[Clios winners]]></category>
		<category><![CDATA[Dani Richa]]></category>
		<category><![CDATA[Derek Green]]></category>
		<category><![CDATA[Don't Look Down]]></category>
		<category><![CDATA[Fixby]]></category>
		<category><![CDATA[flynas]]></category>
		<category><![CDATA[gala awards]]></category>
		<category><![CDATA[Gautam Wadher]]></category>
		<category><![CDATA[Global Awards]]></category>
		<category><![CDATA[Gold]]></category>
		<category><![CDATA[Gold Clio]]></category>
		<category><![CDATA[Grand Clio]]></category>
		<category><![CDATA[Home Centre]]></category>
		<category><![CDATA[Honda Honda Everywhere]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[IKEA Affordable Masterpieces]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[InkVisible]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[Lebanon]]></category>
		<category><![CDATA[Let it Fly]]></category>
		<category><![CDATA[Mechanics Perfect Pitch]]></category>
		<category><![CDATA[Memac Ogilvy]]></category>
		<category><![CDATA[MENA agencies]]></category>
		<category><![CDATA[MENA winers]]></category>
		<category><![CDATA[middle east and north africa]]></category>
		<category><![CDATA[Muhammad Ali]]></category>
		<category><![CDATA[MullenLowe MENA]]></category>
		<category><![CDATA[nana]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Omnicom]]></category>
		<category><![CDATA[Omnicom MENA]]></category>
		<category><![CDATA[Pakistan]]></category>
		<category><![CDATA[Paul Banham]]></category>
		<category><![CDATA[Publicis Groupe Middle East]]></category>
		<category><![CDATA[Publicis Middle East]]></category>
		<category><![CDATA[Rescue Squad]]></category>
		<category><![CDATA[Ruby Blooms]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[Saatchi & Saatchi Middle East]]></category>
		<category><![CDATA[Saatchi & Saatchi UAE]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudia]]></category>
		<category><![CDATA[Saudia Airlines]]></category>
		<category><![CDATA[Seat With a View]]></category>
		<category><![CDATA[Sebastien Boutebel]]></category>
		<category><![CDATA[Silver]]></category>
		<category><![CDATA[Silver Clio]]></category>
		<category><![CDATA[Speak My Language]]></category>
		<category><![CDATA[STC]]></category>
		<category><![CDATA[TBWA\Raad]]></category>
		<category><![CDATA[The Clio Awards]]></category>
		<category><![CDATA[The Untaught History Edition]]></category>
		<category><![CDATA[There we Are]]></category>
		<category><![CDATA[Tuki Ghassi]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[UN Women]]></category>
		<category><![CDATA[United Arab Emirates]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML MENA]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121776</guid>

					<description><![CDATA[<p>The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 [&#8230;]</p>
<p>The post <a href="https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/">MENA campaigns shine bright at glittering 67th Clio Awards in New York</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York</title>
		<link>https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 07:27:30 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Al-Futtaim HONDA]]></category>
		<category><![CDATA[Alsulaiman IKEA]]></category>
		<category><![CDATA[Annahar Newspaper]]></category>
		<category><![CDATA[Arabian Automobiles Nissan]]></category>
		<category><![CDATA[Bronze]]></category>
		<category><![CDATA[Bronze Clio]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Cheetos]]></category>
		<category><![CDATA[Cheetos Pants]]></category>
		<category><![CDATA[Child Wedding]]></category>
		<category><![CDATA[Clio Awards]]></category>
		<category><![CDATA[Clio Awards winners]]></category>
		<category><![CDATA[Clios winners]]></category>
		<category><![CDATA[Don't Look Down]]></category>
		<category><![CDATA[Fixby]]></category>
		<category><![CDATA[flynas]]></category>
		<category><![CDATA[gala awards]]></category>
		<category><![CDATA[Global Awards]]></category>
		<category><![CDATA[Gold]]></category>
		<category><![CDATA[Gold Clio]]></category>
		<category><![CDATA[Home Centre]]></category>
		<category><![CDATA[Honda Honda Everywhere]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[IKEA Affordable Masterpieces]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[InkVisible]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[Lebanon]]></category>
		<category><![CDATA[Let it Fly]]></category>
		<category><![CDATA[Mechanics Perfect Pitch]]></category>
		<category><![CDATA[Memac Ogilvy]]></category>
		<category><![CDATA[MENA agencies]]></category>
		<category><![CDATA[MENA winers]]></category>
		<category><![CDATA[middle east and north africa]]></category>
		<category><![CDATA[MullenLowe MENA]]></category>
		<category><![CDATA[nana]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Omnicom]]></category>
		<category><![CDATA[Omnicom MENA]]></category>
		<category><![CDATA[Pakistan]]></category>
		<category><![CDATA[Publicis Groupe Middle East]]></category>
		<category><![CDATA[Publicis Middle East]]></category>
		<category><![CDATA[Rescue Squad]]></category>
		<category><![CDATA[Ruby Blooms]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[Saatchi & Saatchi Middle East]]></category>
		<category><![CDATA[Saatchi & Saatchi UAE]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudia]]></category>
		<category><![CDATA[Saudia Airlines]]></category>
		<category><![CDATA[Seat With a View]]></category>
		<category><![CDATA[Silver]]></category>
		<category><![CDATA[Silver Clio]]></category>
		<category><![CDATA[Speak My Language]]></category>
		<category><![CDATA[STC]]></category>
		<category><![CDATA[TBWA\Raad]]></category>
		<category><![CDATA[The Untaught History Edition]]></category>
		<category><![CDATA[There we Are]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[UN Women]]></category>
		<category><![CDATA[United Arab Emirates]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML MENA]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[WPP MENA]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120878</guid>

					<description><![CDATA[<p>The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be [&#8230;]</p>
<p>The post <a href="https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/">Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>The One Show announces 80 finalists from MEA region</title>
		<link>https://campaignme.com/the-one-show-announces-80-finalists-from-middle-east-africa-region/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 08:33:03 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Bronze Pencil]]></category>
		<category><![CDATA[Cipriani Wall Street]]></category>
		<category><![CDATA[Creative Week 2026]]></category>
		<category><![CDATA[Gold Pencil]]></category>
		<category><![CDATA[Horizon FCB Dubai]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[Landor Dubai]]></category>
		<category><![CDATA[Leo burnett mea]]></category>
		<category><![CDATA[LEO UAE]]></category>
		<category><![CDATA[Memac Ogilvy – UAE]]></category>
		<category><![CDATA[Merits]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Saatchi & Saatchi Middle East]]></category>
		<category><![CDATA[Silver Pencil]]></category>
		<category><![CDATA[The One Club for Creativity]]></category>
		<category><![CDATA[The One Show 2026 awards]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120686</guid>

					<description><![CDATA[<p>The One Club for Creativity has revealed that entries from 51 countries and regions that have been selected as finalists for The One Show 2026, including 80 from Middle East &#38; Africa. All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2026 on May 14, and celebrated at [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-one-show-announces-80-finalists-from-middle-east-africa-region/">The One Show announces 80 finalists from MEA region</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Cannes Lions picks 26 jurors from the MENA region for 2026 awards</title>
		<link>https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 05:30:34 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[.Pomelo]]></category>
		<category><![CDATA[Aakriti Goel]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[Alejandro Fischer]]></category>
		<category><![CDATA[Ash Chagla]]></category>
		<category><![CDATA[Asiya Ali]]></category>
		<category><![CDATA[Azhar Siddiqui]]></category>
		<category><![CDATA[Bertille Toledano]]></category>
		<category><![CDATA[BIG KAHUNA FILMS]]></category>
		<category><![CDATA[BigTime Creative Shop]]></category>
		<category><![CDATA[Cannes Lions]]></category>
		<category><![CDATA[Cannes Lions awards]]></category>
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		<category><![CDATA[Cannes Lions MENA jurors]]></category>
		<category><![CDATA[Cannes Lions MENA jury]]></category>
		<category><![CDATA[Cannes Lions MENA Jury 2026]]></category>
		<category><![CDATA[Dana Tahir]]></category>
		<category><![CDATA[Dentsu Creative]]></category>
		<category><![CDATA[Derek Green]]></category>
		<category><![CDATA[Eddy Rizk]]></category>
		<category><![CDATA[Firas Ghannam]]></category>
		<category><![CDATA[Fizo Younis]]></category>
		<category><![CDATA[FP7 McCann]]></category>
		<category><![CDATA[FP7/McCann MENAT]]></category>
		<category><![CDATA[Gautam Wadher]]></category>
		<category><![CDATA[Hadi Alaeddin]]></category>
		<category><![CDATA[Havas Creative Middle East.]]></category>
		<category><![CDATA[Havas Creative Network]]></category>
		<category><![CDATA[Havas Media Middle East]]></category>
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		<category><![CDATA[King Faisal Specialist Hospital & Research Centre]]></category>
		<category><![CDATA[Leo]]></category>
		<category><![CDATA[Leo burnett mea]]></category>
		<category><![CDATA[Mary Anne He]]></category>
		<category><![CDATA[Mediaplus Middle East]]></category>
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		<category><![CDATA[Mohammed Sehly]]></category>
		<category><![CDATA[Muhannad Kadi]]></category>
		<category><![CDATA[Nicolai Smith]]></category>
		<category><![CDATA[Prerna Suri]]></category>
		<category><![CDATA[Publicis Groupe Middle East]]></category>
		<category><![CDATA[Rana Sadek]]></category>
		<category><![CDATA[Riccardo Fregoso]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[Science & Sunshine]]></category>
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		<category><![CDATA[Sony Music Entertainment]]></category>
		<category><![CDATA[Tarek Miknas]]></category>
		<category><![CDATA[TBWA\Raad]]></category>
		<category><![CDATA[The Cannes Lions International Festival of Creativity]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<category><![CDATA[WPP Media]]></category>
		<category><![CDATA[Yasmin Sindi]]></category>
		<category><![CDATA[Youssef Gadallah]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120676</guid>

					<description><![CDATA[<p>The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will [&#8230;]</p>
<p>The post <a href="https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/">Cannes Lions picks 26 jurors from the MENA region for 2026 awards</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>flynas &#8216;Find My View&#8217; turns window seats into &#8216;world&#8217;s best show&#8217;</title>
		<link>https://campaignme.com/flynas-find-my-view-turns-every-window-seat-into-the-worlds-best-show/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 27 Jan 2026 13:55:39 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-driven seat selector]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Blue Elephant]]></category>
		<category><![CDATA[booking platforms]]></category>
		<category><![CDATA[bookings]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[conversion performance]]></category>
		<category><![CDATA[cost per acquisition]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[digital platforms]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Find My View]]></category>
		<category><![CDATA[Firas Ghannam]]></category>
		<category><![CDATA[flynas]]></category>
		<category><![CDATA[funnel efficiency]]></category>
		<category><![CDATA[in-store branding]]></category>
		<category><![CDATA[influencer collaborations]]></category>
		<category><![CDATA[microsite visits]]></category>
		<category><![CDATA[passengers]]></category>
		<category><![CDATA[post-production]]></category>
		<category><![CDATA[preferred views]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[Rattel LLC]]></category>
		<category><![CDATA[seat selection]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Travellers]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<category><![CDATA[VML Saudi Arabia]]></category>
		<category><![CDATA[Yara AlMashharawi]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=115136</guid>

					<description><![CDATA[<p>While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia&#8217;s leading low-cost carrier is giving passengers the power to choose more than a seat number. They can now choose their view, powered by AI. Created in partnership with VML Riyadh, ‘Find My View’ [&#8230;]</p>
<p>The post <a href="https://campaignme.com/flynas-find-my-view-turns-every-window-seat-into-the-worlds-best-show/">flynas &#8216;Find My View&#8217; turns window seats into &#8216;world&#8217;s best show&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>stc, VML Riyadh break comms barriers for autistic gamers with The Social Decoder</title>
		<link>https://campaignme.com/stc-vml-riyadh-break-multiplayer-comms-barriers-with-smart-social-decoder/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 09 Jan 2026 05:14:25 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Autism]]></category>
		<category><![CDATA[autistic gamers]]></category>
		<category><![CDATA[Blue Elephant]]></category>
		<category><![CDATA[cover my back]]></category>
		<category><![CDATA[esports]]></category>
		<category><![CDATA[eSports World Cup]]></category>
		<category><![CDATA[frag out]]></category>
		<category><![CDATA[Gamers]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[KSA]]></category>
		<category><![CDATA[multiplayer games]]></category>
		<category><![CDATA[nuerodevelopmental disorders]]></category>
		<category><![CDATA[Rattel LLC]]></category>
		<category><![CDATA[Riyadh]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi Autism Center of Excellence]]></category>
		<category><![CDATA[Speak My Language]]></category>
		<category><![CDATA[STC]]></category>
		<category><![CDATA[The Social Decoder]]></category>
		<category><![CDATA[VML]]></category>
		<category><![CDATA[VML Riyadh]]></category>
		<category><![CDATA[watch your 12]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=114253</guid>

					<description><![CDATA[<p>Saudi telecom giant stc, which is evolving beyond telecom into a tech giant, in collaboration with creative agency VML Riyadh,  have revealed details about the &#8216;Speak My Language&#8217; campaign. The campaign was centred around The Social Decoder – a smart tool that translates complex communications jargon used by gamers within esports arenas and virtual gaming [&#8230;]</p>
<p>The post <a href="https://campaignme.com/stc-vml-riyadh-break-multiplayer-comms-barriers-with-smart-social-decoder/">stc, VML Riyadh break comms barriers for autistic gamers with The Social Decoder</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>The comprehensive Cannes Lions wrapup</title>
		<link>https://campaignme.com/the-comprehensive-cannes-lions-2025-wrapup/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 25 Jul 2025 07:00:39 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Ali Rez]]></category>
		<category><![CDATA[Anup Oommen]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Aude Gandon]]></category>
		<category><![CDATA[BigTime Creative Shop]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[business outcomes]]></category>
		<category><![CDATA[Campaign Middle East]]></category>
		<category><![CDATA[Cannes Lions]]></category>
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		<category><![CDATA[Cannes Lions awards]]></category>
		<category><![CDATA[Cannes Lions coverage]]></category>
		<category><![CDATA[Cannes Lions International Festival of Creativity]]></category>
		<category><![CDATA[Cannes Lions International Festival of Creativity 2025]]></category>
		<category><![CDATA[Cannes Lions wrapup]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creator economy]]></category>
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		<category><![CDATA[do good]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[FP7 McCann Dubai]]></category>
		<category><![CDATA[Gary Vaynerchuck]]></category>
		<category><![CDATA[generative AI]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Jordan]]></category>
		<category><![CDATA[Josefien Olij]]></category>
		<category><![CDATA[keynotes]]></category>
		<category><![CDATA[Khaled AlShehhi]]></category>
		<category><![CDATA[localisation]]></category>
		<category><![CDATA[Lumiere Theatre]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MENA]]></category>
		<category><![CDATA[META]]></category>
		<category><![CDATA[metal cats]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Mo Farah]]></category>
		<category><![CDATA[Noah Lyles]]></category>
		<category><![CDATA[panels]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[Reese Witherspoon]]></category>
		<category><![CDATA[round table discussions]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[Siddarth Sivaprakash]]></category>
		<category><![CDATA[Simon Cook]]></category>
		<category><![CDATA[social impact]]></category>
		<category><![CDATA[spotify]]></category>
		<category><![CDATA[SRMG Labs]]></category>
		<category><![CDATA[Tarek Miknas]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[the Croisette]]></category>
		<category><![CDATA[The Forum]]></category>
		<category><![CDATA[The Palais]]></category>
		<category><![CDATA[The Rotonde]]></category>
		<category><![CDATA[Theatre Claude Debussy]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[top learnings from Cannes Lions]]></category>
		<category><![CDATA[top takeaways from Cannes Lions]]></category>
		<category><![CDATA[Tor Myhren]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[UAE Government Media Office]]></category>
		<category><![CDATA[VaynerMedia]]></category>
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		<category><![CDATA[VML Dubai]]></category>
		<category><![CDATA[VML MENA]]></category>
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		<category><![CDATA[what happened at Cannes Lions 2025]]></category>
		<category><![CDATA[WhatsApp]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=105915</guid>

					<description><![CDATA[<p>The 72nd edition of the Cannes Lions International Festival of Creativity, held from 16 June to 20 June 2025, witnessed a healthy mixture of unfettered emotions unleashed within the ‘safe space’ of Cannes on the stunning French Riviera. From curiosity, courage and creative confidence to fascination, frustration and a fear of the future, marketers – [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-comprehensive-cannes-lions-2025-wrapup/">The comprehensive Cannes Lions wrapup</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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