VML KSA Archives - Campaign Middle East https://campaignme.com/tag/vml-ksa/ Fri, 19 Dec 2025 13:59:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png VML KSA Archives - Campaign Middle East https://campaignme.com/tag/vml-ksa/ 32 32 Are global and regional agencies working as effectively as local Saudi agencies?  https://campaignme.com/are-global-and-regional-agencies-working-as-effectively-as-local-saudi-agencies/ Fri, 19 Dec 2025 13:10:33 +0000 https://campaignme.com/?p=113492 To explore how effectively agencies are supporting Saudi brands and brands operating in the Kingdom, Campaign Middle East posed a simple but divisive question to industry experts in this Industry Forum: Are global and regional agencies working as effectively as local Saudi agencies? The responses highlight why some believe globally enabled, hybrid models are delivering […]

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]]> Why fairness, not tokenism, will transform women’s leadership in MENA https://campaignme.com/why-fairness-not-tokenism-will-transform-womens-leadership-in-mena/ Wed, 10 Sep 2025 10:30:17 +0000 https://campaignme.com/?p=108374 Quotas and percentages may look like progress, but they don’t create lasting change. For the Middle East to sustain its transformation, companies must move beyond tokenism and build systems that are genuinely fair – where women and men rise on merit. The Middle East stands at the centre of historic transformation. From Riyadh’s giga-projects to […]

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]]> Women aren’t the headline. Or at least, they shouldn’t be https://campaignme.com/women-arent-the-headline-or-at-least-they-shouldnt-be/ Wed, 10 Sep 2025 07:53:43 +0000 https://campaignme.com/?p=108368 Every few months, the headlines appear: the first woman CEO, the first woman creative director, the first woman in a particular role. It’s meant to celebrate progress, but it also reminds us that women are still treated as exceptions. The same thing happens inside our industry. We congratulate ourselves for putting more women in leadership […]

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]]> Kudu sees app downloads surge with VML’s “instant-reward” ad https://campaignme.com/kudu-sees-app-downloads-surge-with-vmls-instant-reward-ad/ Mon, 12 Aug 2024 09:44:47 +0000 https://campaignme.com/?p=88153 Saudi Arabia’s fast-food chain Kudu has flipped the script on traditional loyalty programmes, capturing Gen Z attention and boosting app downloads through a campaign driven by VML Riyadh. Recognising Gen Z’s aversion to lengthy redemption processes, Kudu launched its new rewards app by offering instant rewards directly through its advertising. The Kudu campaign centered around […]

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