Vision 2030 Archives - Campaign Middle East https://campaignme.com/tag/vision-2030/ Thu, 21 May 2026 12:57:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Vision 2030 Archives - Campaign Middle East https://campaignme.com/tag/vision-2030/ 32 32 Industry Snapshot: Set trends from Saudi Arabia https://campaignme.com/inudstry-snapshot-set-trends-from-saudi-arabia/ Thu, 21 May 2026 12:53:09 +0000 https://campaignme.com/?p=122377 TBWA\RAAD Saudi Arabia’s Dany Aouad on rising client expectations, building stronger account talent, and why Saudi brands need to embrace real disruption and set trends. How have Saudi client expectations changed in the last two years? The Saudi market has accelerated tremendously, and so have client expectations. The shift from traditional advertising services to tech-enabled, […]

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]]> The pitch paradox: Win hearts, then win the room https://campaignme.com/the-pitch-paradox-win-hearts-then-win-the-room/ Mon, 18 May 2026 11:52:45 +0000 https://campaignme.com/?p=122178 There’s a moment every agency person lives for. You’ve just presented. The room goes quiet. Then the chief marketing officer (CMO) leans forward and says, “I love it”. Two seconds of pure euphoria. And then, “So … how do we move forward?” Congratulations! You’ve just cleared the first hurdle, and you’re standing directly in front […]

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]]> Industry Snapshot: Why cultural instinct is now a brand advantage https://campaignme.com/industry-snapshot-why-cultural-instinct-is-now-a-brand-advantage/ Thu, 14 May 2026 08:14:05 +0000 https://campaignme.com/?p=122030 C&B’s Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in the Kingdom’s next era of brand-building. What are global brands still getting wrong about marketing in Saudi? Most global brands still treat localisation as translation. The tagline is in Arabic, while the rest of the campaign gets lifted […]

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]]> Saudi Report 2026: Building global relevance without losing identity https://campaignme.com/saudi-report-2026-building-global-relevance-without-losing-identity/ Mon, 11 May 2026 14:00:09 +0000 https://campaignme.com/?p=121813 Airlines have always played a role that extends well beyond transport. For many travellers, they shape the first and last impression of a country, influencing how it is experienced long before landing and how it is remembered long after departure. From service and reliability to the finer details of the onboard experience, each of Saudia’s […]

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]]> The business of hosting: a new era for sport and brands https://campaignme.com/the-business-of-hosting-a-new-era-for-sport-and-brands/ Wed, 08 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=119687 For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch. That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the […]

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]]> Why communications matters more in Saudi Arabia’s AI age https://campaignme.com/why-communications-matters-more-in-saudi-arabias-ai-age/ Mon, 16 Mar 2026 07:44:24 +0000 https://campaignme.com/?p=117785 There was a time when communications was treated as the function that came in near the end. Once the strategy had been decided, the transaction announced, or the crisis contained, communicators were asked to shape the message and carry it into the world. That view now looks outdated. Communications is no longer just the presentation […]

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]]> King Salman Park’s Saudi Founding Day campaign gains 28.8 million impressions https://campaignme.com/king-salman-parks-saudi-founding-day-campaign-gains-28-8-million-impressions/ Mon, 09 Mar 2026 10:48:28 +0000 https://campaignme.com/?p=117477 Saudi Arabia’s King Salman Park, one of the world’s most ambitious and transformative urban regeneration projects, has revealed the strategy, rollout and the success of its Saudi Founding Day campaign. In celebration of Saudi Founding Day, a day when the Kingdom honours the continuity of the Saudi state and long-standing unity of a nation, King […]

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]]> A closer look at Saudi Arabia’s creative economy https://campaignme.com/a-closer-look-at-saudi-arabias-creative-economy/ Mon, 09 Mar 2026 07:03:22 +0000 https://campaignme.com/?p=117458 The Saudi creative industry is facing a growth paradox. Society is evolving faster than its narratives, and industry demand is expanding faster than the talent pipeline. But these tensions are signs of a sector being built at scale, in real time. If the next few years focus on authentic storytelling for a layered society and […]

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]]> Rotana Signs’ Waleed Hussein on pioneering the evolution of Saudi’s OOH landscape https://campaignme.com/rotana-signs-waleed-hussein-on-pioneering-the-evolution-of-saudis-ooh-landscape/ Fri, 06 Mar 2026 05:00:39 +0000 https://campaignme.com/?p=117394 In Saudi Arabia, out of home (OOH) media has become an intrinsic part of the Kingdom’s streets, skylines and shifting patterns of daily life – transforming from relatively straightforward inventory into a seamless synthesis of environments, formats and technologies. Campaign Middle East speaks to Waleed Hussein, CEO, Rotana Signs, a pioneer who has helped shape […]

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]]> Imagination establishes permanent Riyadh HQ, expands Saudi team https://campaignme.com/imagination-establishes-permanent-riyadh-hq-expands-saudi-team/ Wed, 18 Feb 2026 06:34:50 +0000 https://campaignme.com/?p=116475 Imagination has opened a new, expanded studio in Riyadh, appointing Abdullah Alrasheed as General Manager for Saudi Arabia. The moves aim to mark the agency’s long-term investment in Saudi Arabia, following a year of sustained growth and high-profile project delivery across the Kingdom. The global experience design agency has focused its growth, keeping deeper in-market […]

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