Virginia Ocampo Archives - Campaign Middle East https://campaignme.com/tag/virginia-ocampo/ Fri, 31 Oct 2025 12:31:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Virginia Ocampo Archives - Campaign Middle East https://campaignme.com/tag/virginia-ocampo/ 32 32 Beyond headcount https://campaignme.com/beyond-headcount-why-experiential-marketing-needs-better-measurement/ Wed, 29 Oct 2025 10:46:24 +0000 https://campaignme.com/?p=111047 For too long, experiential marketing has carried the stigma of being ‘hard to measure’. Unlike digital campaigns that serve up dashboards of reach, click-through rates and conversion lift, live events and activations were often judged by surface metrics: badge scans, footfall or anecdotal feedback. Those indicators are not meaningless, but they rarely capture the deeper […]

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]]> Podcast: Spiro’s Virginia Ocampo: ‘Move from events to strategic experiences’ https://campaignme.com/podcast-spiros-virginia-ocampo-move-from-planned-events-to-strategic-experiences/ Mon, 02 Jun 2025 07:00:59 +0000 https://campaignme.com/?p=103060 On the latest episode of Campaign Middle East’s On The Record podcast, Virginia Ocampo, the Director of Global Strategy at Spiro, discusses how to build meaningful, experiential strategies, ensuring cultural relevance, brand safety and consistency in global brand positioning while leaning into data analytics and AI-led consumer behaviour insights. Beginning the conversation, Ocampo said, “Artificial intelligence and […]

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