Virgin Mobile Archives - Campaign Middle East https://campaignme.com/tag/virgin-mobile/ Wed, 10 Sep 2025 13:07:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Virgin Mobile Archives - Campaign Middle East https://campaignme.com/tag/virgin-mobile/ 32 32 Virgin Mobile launches heartfelt ‘Be In the Moment’ campaign https://campaignme.com/virgin-mobile-reveals-strategic-rollout-of-be-in-the-moment-360-campaign/ Wed, 10 Sep 2025 13:00:52 +0000 https://campaignme.com/?p=108340 Virgin Mobile UAE has unveiled its new 360-degree campaign, Be In the Moment. Everywhere., marking a bold departure from the lighthearted comedy of its previous offer-led campaign. This time, the brand goes beyond offers and tech talk – to create a deeper emotional connection with its audience. It’s about meaningful presence, not just presence. A […]

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]]> Campaign Middle East’s January edition sets the pace for 2025 https://campaignme.com/campaign-middle-easts-january-edition-sets-the-pace-for-2025/ Fri, 31 Jan 2025 07:15:04 +0000 https://campaignme.com/?p=95334 Campaign Middle East‘s very first issue of 2025 – Predictions 2025 | Digital Agency and Adtech Guide 2025 – is officially out on stands. The edition reflects the energetic start that the region’s brand and marketing industry has had to the year, and sets the tone for the months ahead. In this edition, more than a dozen […]

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]]> Virgin Mobile gets it right on the money with “Made For You” https://campaignme.com/virgin-mobile-gets-its-right-on-the-money-with-made-for-you/ Mon, 08 Jul 2024 10:37:05 +0000 https://campaignme.com/?p=86818 In collaboration with HAVAS Middle East, Virgin Mobile introduced the ‘Made for You’ campaign in May. This initiative aimed to personalise the nature of Virgin Mobile’s services, and was crafted to suit the distinctive lifestyles of its customers. Virgin Mobile’s offerings were reflected in created personas informed by thorough target audience research. This strategy enabled […]

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]]> How much closer can brands get to customers? – by Virgin Mobile’s Rob Beswick https://campaignme.com/how-much-closer-can-brands-get-to-customers-by-virgin-mobiles-rob-beswick/ Wed, 21 Sep 2022 12:29:15 +0000 https://campaignme.com/?p=53298 In the time I’ve been in the marketing industry one of the most radical changes I’ve witnessed has been the amount of data we are now able to collect and understand about our customers. Hyper personalisation is now the holy grail of marketing – enabling us to know how our customers think, what they feel, […]

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]]> Virgin Mobile UAE partners with Merkle for performance media https://campaignme.com/virgin-mobile-uae-partners-with-merkle-for-performance-media/ Wed, 07 Apr 2021 09:40:24 +0000 https://campaignme.com/?p=34807 Merkle, a technology-enabled, data-driven customer experience management company and part of dentsu, specializing in the delivery of personalized digital customer experiences, has been selected as a performance agency for the digital mobile brand, Virgin Mobile. Merkle’s remit is to build and activate a performance strategy that helps drive brand awareness, improve consumer engagement, and build […]

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]]> STARZPLAY partners with Virgin Mobile in Saudi Arabia to strengthen regional growth https://campaignme.com/starzplay-partners-with-virgin-mobile-in-saudi-arabia-to-strengthen-regional-growth/ Tue, 06 Apr 2021 07:06:38 +0000 https://campaignme.com/?p=34770 STARZPLAY, MENA’s subscription video on demand (SVOD) service, has further strengthened its regional presence through its partnership with Virgin Mobile in Saudi Arabia to offer STARZPLAY services at no additional cost alongside select Virgin Mobile plans. Want to know more about how brands and consumers will be spending their money and time this Ramadan? Join […]

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]]> The Annual 2020: Top 10 Pitches https://campaignme.com/the-annual-2020-top-10-pitches/ Mon, 28 Dec 2020 12:00:39 +0000 https://campaignme.com/?p=31487 1 And Us wins Shahid In early December, following a multi-agency pitch, MBC Group appointed Dubai-based independent And Us Dubai as its creative agency of record for the streaming video-on-demand platform Shahid VIP, overseeing its strategic planning, marketing communications, design and branding. The win was the third big account And Us bagged in 2020, following […]

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]]> Science & Sunshine wins Virgin Mobile https://campaignme.com/science-sunshine-wins-virgin-mobile/ Mon, 06 Jan 2020 11:34:20 +0000 https://campaignme.com/?p=19938 Virgin Mobile UAE has selected independent creative shop, Science & Sunshine, to handle creative duties for the digital mobile service following a competitive pitch involving several agencies. The Virgin Mobile business is a significant win for Science & Sunshine, which turns four in April 2020. The agency will be responsible for accelerating the growth of […]

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