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	<title>Viral Patel Archives - Campaign Middle East</title>
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		<title>Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions</title>
		<link>https://campaignme.com/campaign-breakfast-briefing-digital-advertising-ai-search-trends-dominate-discussions/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 09 Sep 2024 05:00:09 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA["ravi rao"]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[amazon ads]]></category>
		<category><![CDATA[Anup Oommen]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Campaign Breakfast Briefing]]></category>
		<category><![CDATA[Campaign Breakfast Briefings :]]></category>
		<category><![CDATA[Campaign Middle East]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[Chris Solomi]]></category>
		<category><![CDATA[Connected TV]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Digital Rocket]]></category>
		<category><![CDATA[GenAI]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[holistic search advertising]]></category>
		<category><![CDATA[LLMs]]></category>
		<category><![CDATA[Marie de Ducla]]></category>
		<category><![CDATA[MiQ]]></category>
		<category><![CDATA[MiQ MENAT]]></category>
		<category><![CDATA[Nadeem Quraishi]]></category>
		<category><![CDATA[neel pandya]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Nestlé MENA]]></category>
		<category><![CDATA[OMG]]></category>
		<category><![CDATA[Omnicom Media Group]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Pixis]]></category>
		<category><![CDATA[Platformance]]></category>
		<category><![CDATA[Publicis Media]]></category>
		<category><![CDATA[Richard Hartley]]></category>
		<category><![CDATA[Search Advertising]]></category>
		<category><![CDATA[search trends]]></category>
		<category><![CDATA[Stellantis]]></category>
		<category><![CDATA[Stellantis MEA]]></category>
		<category><![CDATA[Tamer Alphonse]]></category>
		<category><![CDATA[The Future is Now]]></category>
		<category><![CDATA[Turbostart MEA]]></category>
		<category><![CDATA[user behaviour]]></category>
		<category><![CDATA[Utku Hasdemir]]></category>
		<category><![CDATA[Vanessa Abi Faris]]></category>
		<category><![CDATA[Viral Patel]]></category>
		<category><![CDATA[Waseem Afzal]]></category>
		<category><![CDATA[Wassim El Jammal]]></category>
		<category><![CDATA[Wassim Mneimneh]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Zenith]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=89321</guid>

					<description><![CDATA[<p>&#160; More than 150 industry leaders gathered for a morning of insightful keynotes, informative panel discussions, productive networking, as well as high-profile meet-and-greets at the Campaign Breakfast Briefing: The Future is now event held at the Grand Plaza Mövenpick in Media City on Friday, 13 September. The event, which turned the spotlight to “futuristic” themes [&#8230;]</p>
<p>The post <a href="https://campaignme.com/campaign-breakfast-briefing-digital-advertising-ai-search-trends-dominate-discussions/">Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Are no logos and no branding more effective? – Part 1</title>
		<link>https://campaignme.com/are-no-logos-and-no-branding-more-effective-part-1/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Tue, 14 Nov 2023 06:00:25 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Industry Forum]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Ahmed Emam]]></category>
		<category><![CDATA[Alshaya]]></category>
		<category><![CDATA[Anne Tulloch]]></category>
		<category><![CDATA[BackLite Media]]></category>
		<category><![CDATA[Beverley D’Cruz]]></category>
		<category><![CDATA[Chief Sales Officer]]></category>
		<category><![CDATA[Executive Growth & Operations Director]]></category>
		<category><![CDATA[general manager]]></category>
		<category><![CDATA[Group Marketing Communications Director]]></category>
		<category><![CDATA[Henrietta Shakespeare]]></category>
		<category><![CDATA[Industry forum]]></category>
		<category><![CDATA[Industry View]]></category>
		<category><![CDATA[Middle East and Pakistan]]></category>
		<category><![CDATA[Pizza Hut]]></category>
		<category><![CDATA[Stellantis Middle East and Africa]]></category>
		<category><![CDATA[Viola Outdoor]]></category>
		<category><![CDATA[Viral Patel]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=72038</guid>

					<description><![CDATA[<p>For Campaign Middle East&#8217;s October issue, we reached out to a cross-section of industry experts to ask them one question.  Is having no logos or visible branding more effective in outdoor media? Now, if you&#8217;ve seen this billboard or this one on Sheikh Zayed Road in Dubai this year, the question will definitely make sense.  [&#8230;]</p>
<p>The post <a href="https://campaignme.com/are-no-logos-and-no-branding-more-effective-part-1/">Are no logos and no branding more effective? – Part 1</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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