VIP Films Archives - Campaign Middle East

Saudi Report 2026: The annual work round-up

Ishwari Khatu — Fri, 15 May 2026 05:00:30 +0000

Here is Campaign Middle East’s annual round-up of selected Work from the Kingdom in its Saudi Arabia Report. This year’s selection highlights campaigns that tapped into humour, fandom, Ramadan rituals, self-expression and everyday Saudi insights to connect with audiences in culturally relevant ways. Here is the 2026 round-up of some ‘made-for-Saudi, by-Saudi’ campaigns, featuring work […]

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كم باقي؟ – الذهبي جودة 24 قيراط – Golden Chicken connects with Saudi families at the Ramadan table

Anup Oommen — Tue, 03 Mar 2026 07:28:05 +0000

Saudi Arabia’s Golden Chicken has launched a campaign inspired by the colloquial Ramadan phrase كم باقي؟ (translated ‘How much time is left?), which is a common question heard every year before Adhan, before guests arrive and before Suhoor. The consumer insight that inspired the campaign showed that “كم باقي؟” is a universal Ramadan expression across […]

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Paul Pogba features in Beyond, part of Omniyat Group campaign

Anup Oommen — Fri, 20 Sep 2024 05:01:52 +0000

French football star Paul Pogba has featured in Beyond, part of Omniyat Group’s ‘Imagine More’ campaign, which aims to bring emotion and imagination back into the real estate sector that has become overly focused on transactions. The campaign intended to open people’s minds to rethink real estate as more than just square footage and floor […]

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MOHAP UAE honours healthcare workers on World Health Day with a film

Sofia Serrano — Wed, 21 Apr 2021 11:21:25 +0000

The World Health Day film by the Ministry of Health and Prevention was an ode to the medical staff and their untiring efforts in keeping the country safe. The film had an epic launch with a projection on the Burj Khalifa. The film also made an impact on social media, having the ruler H.H Sheikh […]

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V4 Good and VIP Films create a video for Emirati Children’s Day

Sofia Serrano — Mon, 15 Mar 2021 10:38:39 +0000

On the occasion of Emirati Children’s Day V4 Good and VIP Films create a film for the Ministry of Health and Prevention. The film portrays children assuming the roles of health workers. The campaign will be out today, across TV channels and social media. Do you sell online? Chances are you do. Join us on […]

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“Dubai, Thank you for your support” – VIP Films.

Sofia Serrano — Thu, 01 Oct 2020 07:00:37 +0000

We have all been severely affected by the Covid-19 lockdown. While we all had to adhere to severe restrictions for the greater good of all, it created a big financial impact on our industry, as on so many others as well. With the slow return to a “responsible normal”, we now find some clients are […]

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The search continues for Lebanon’s disappeared

Campaign Staff — Sun, 11 Nov 2012 07:56:32 +0000

Grey Beirut is rolling out an emotional campaign for Lebanese NGO Act for the Disappeared. The campaign, which includes TV spots, billboards and social media, is seeking to highlight the ongoing impact of the issue of Lebanon’s disappeared – 17,000 of whom have gone missing since the beginning of the country’s civil war 37 years […]

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