Viola Outdoor Archives - Campaign Middle East https://campaignme.com/tag/viola-outdoor/ Wed, 08 Oct 2025 06:59:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Viola Outdoor Archives - Campaign Middle East https://campaignme.com/tag/viola-outdoor/ 32 32 BackLite Media, Viola Media, Media 247 officially unite as Multiply Media Group https://campaignme.com/backlite-media-viola-media-media-247-officially-unite-as-multiply-media-group/ Mon, 09 Jun 2025 04:00:40 +0000 https://campaignme.com/?p=103425 Abu Dhabi-based investment holding company Multiply Group has officially united three out-of-home (OOH) companies within its portfolio, including BackLite Media, Viola Media and Media 247 under a UAE-headquartered media entity called Multiply Media Group (MMG). Multiple Media Group (MMG) was officially launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City. […]

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]]> BackLite Media unveils latest addition to Landmark Series: The Oryx https://campaignme.com/backlite-media-unveils-latest-addition-to-landmark-series-the-oryx/ Tue, 11 Mar 2025 06:05:54 +0000 https://campaignme.com/?p=97707 BackLite Media has unveiled its newest digital out-of-home (DOOH) offering, The Oryx, in an effort to redefine Dubai’s outdoor advertising landscape. As part of the OOH media company’s Landmark Series, The Oryx is strategically positioned ahead of the renowned Triple Crown on Sheikh Zayed Road, aimimg to offer brands unparalleled visibility, prestige, and maximum impact. […]

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]]> Viola Outdoor
appoints new Director of Operations https://campaignme.com/viola-outdoor-appoints-new-director-of-operations/ Thu, 06 Feb 2025 12:20:39 +0000 https://campaignme.com/?p=95735 Viola Outdoor has announced the promotion of Mohammad Alsheikh as Director of Operations. Holding extensive experience in the OOH industry, Alsheikh will be responsible for overseeing the company’s day-to-day functions and operations, while ensuring the execution of advertising campaigns across the Viola Outdoor (D)OOH and transit media network. In his new role, Alsheikh will focus […]

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appoints new Director of Operations appeared first on Campaign Middle East.

]]> Predictions 2025: The year ahead for programmatic DOOH https://campaignme.com/predictions-2025-the-year-ahead-for-programmatic-dooh/ Wed, 05 Feb 2025 13:14:26 +0000 https://campaignme.com/?p=95707 The question: “Is the journey to programmatic digital out of home worth as much as the destination?” has been on my mind for years, and it came to the forefront when I had the opportunity to host a panel at the Campaign Breakfast Briefing: Out of Home 2025 event, interviewing four of the leading minds […]

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]]> Viola Outdoor appoints Manel Khalfaoui as Head of Sales https://campaignme.com/viola-outdoor-appoints-manel-khalfaoui-as-head-of-sales/ Tue, 14 Jan 2025 08:38:33 +0000 https://campaignme.com/?p=94661 Viola Outdoor has named Manel Khalfaoui as its new Head of Sales for the Outdoor Department. Khalfaoui brings more than 15 years of experience in media and advertising sales to the role. In her previous role, Khalfaoui served as Sales Director at a global OOH company with operations based in the region. In her new […]

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]]> OOH Industry Snapshot: Breaking through visual clutter https://campaignme.com/ooh-industry-snapshot-breaking-through-visual-clutter/ Fri, 15 Nov 2024 07:08:36 +0000 https://campaignme.com/?p=92349 What makes OOH remain one of the most effective forms of traditional advertising? OOH advertising thrives by effectively reaching broad urban audiences and boosting brand awareness and market share. Pairing with digital platforms amplifies exposure and drives higher ROI. Within the Multiply Group’s media vertical, our strength lies in offering diverse solutions that meet clients’ […]

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]]> Why OOH is the safest choice for brands in a digital world https://campaignme.com/how-ooh-is-the-safest-choice-for-brands-in-a-digital-world/ Wed, 17 Jul 2024 11:45:43 +0000 https://campaignme.com/?p=87266 With a rapidly evolving advertising landscape, privacy concerns and data restrictions are reshaping strategies. Amid this shift, one medium stands out with a unique selling proposition that is often underestimated: Out-of-Home advertising. OOH does not rely on content consumption or trackers, making it the perfect cookie-less advertising experience. OOH is the only non-carrier medium, a […]

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]]> OOH increasing appeal for luxury brands https://campaignme.com/ooh-increasing-appeal-for-luxury-brands/ Wed, 12 Jun 2024 08:26:03 +0000 https://campaignme.com/?p=85277 OOH offers a significant complement to brand marketing by providing a tangible and immersive experience that cuts through and resonates with consumers on a personal level. Even more so when it is designed to appeal to affluent consumers who follow luxury trends. The way in which these luxury labels market their products is continuously changing […]

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]]> Viola Outdoor announces first pan-Emirate bridge banner network https://campaignme.com/viola-outdoor-announces-first-pan-emirate-bridge-banner-network/ Mon, 22 Apr 2024 11:02:54 +0000 https://campaignme.com/?p=80716 OOH media company Viola Outdoor, part of Viola Communications, has announced the first pan-Emirate bridge banner network. The network comes to life after the media company was awarded a contract from the Dubai Road and Transport Authority (RTA). The media company already has a strong existing presence in the UAE capital. According to Viola, “Each […]

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]]> Viola Outdoor celebrates UAE’s 52nd Union Day https://campaignme.com/viola-outdoor-celebrates-uaes-52nd-union-day/ Fri, 01 Dec 2023 11:00:16 +0000 https://campaignme.com/?p=73249 Viola Outdoor, a division of Viola Communications, has launched its new digital out-of-home assets to provide a city-wide platform of celebration for the United Arab Emirates as it marks its 52nd Union Day on December 2nd. Ammar Sharaf, founder and CEO of Viola Communications said: “I am thrilled to announce this initiative, which comes in […]

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