Viola Communications Archives - Campaign Middle East https://campaignme.com/tag/viola-communications/ Fri, 05 Jun 2026 14:05:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Viola Communications Archives - Campaign Middle East https://campaignme.com/tag/viola-communications/ 32 32 AI didn’t kill creativity in the gulf https://campaignme.com/ai-didnt-kill-creativity-in-the-gulf/ Fri, 05 Jun 2026 14:05:40 +0000 https://campaignme.com/?p=122986 For the past two years, the industry has been obsessed with the wrong question: “Will AI replace creativity?” The real question is far more uncomfortable: what happens when average work becomes almost free to produce? Because that is exactly what AI is and will increasingly do. By April 2025, an analysis of 900,000 newly published […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event https://campaignme.com/10-brand-marketing-leaders-and-more-to-speak-at-retail-media-campaign-breakfast-briefing/ Thu, 21 May 2026 12:38:04 +0000 https://campaignme.com/?p=122356 We’re less than 24 hours away from the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. The event, happening at The Westin Dubai Mina Seyahi, will host more than ten speakers including senior brand marketing leaders, agency retail and commerce media experts and key opinion leaders. With an agenda packed with […]

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]]> First wave of speakers revealed for retail media Breakfast Briefing https://campaignme.com/speakers-revealed-for-campaign-middle-easts-retail-media-breakfast-briefing/ Fri, 15 May 2026 14:00:28 +0000 https://campaignme.com/?p=122052 The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in […]

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]]> The year ahead for talent and technology https://campaignme.com/the-year-ahead-for-talent-and-technology/ Fri, 06 Feb 2026 10:15:06 +0000 https://campaignme.com/?p=115700 If you’ve attended an industry conference in the past 18 months, you’ve likely witnessed the same ritualistic dance: agencies unveiling their proprietary AI platforms with the fanfare usually reserved for moon landings, while brands nod earnestly and wonder if they’ve just been sold very expensive plumbing. Here’s the uncomfortable truth nobody’s saying out loud: the […]

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]]> Viola Communications signs partnership with Maven Insights https://campaignme.com/viola-communications-signs-partnership-with-maven-insights/ Mon, 24 Nov 2025 14:00:34 +0000 https://campaignme.com/?p=112315 Viola Communications, a subsidiary of Multiply Group PJSC, the Abu Dhabi-based integrated marketing agency has signed a strategic partnership with Maven Insights, a leading management consulting and advisory firm, through an MoU, to jointly deliver integrated consulting, communications, and transformation services across the UAE. By combining Viola’s brand and communications expertise with Maven Insights’ strategy […]

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]]> Viola Communications and NIM Digital announce a strategic partnership https://campaignme.com/viola-communications-and-nim-digital-announce-a-strategic-partnership/ Tue, 11 Nov 2025 07:53:53 +0000 https://campaignme.com/?p=111640 Viola Communications, a subsidiary of Multiply Group PJSC, the Abu Dhabi-based integrated marketing agency with over two decades of experience in the UAE, has announced a strategic partnership through an MoU with NIM Digital, a UAE-born technology and digital transformation partner. The collaboration unites Viola’s creative, communications, and digital marketing expertise with NIM Digital’s UX/UI […]

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]]> Viola Communications, iShout partner to deliver all-in-one AI influencer platform https://campaignme.com/viola-communications-ishout-partner-to-deliver-all-in-one-ai-influencer-platform/ Mon, 20 Oct 2025 09:12:57 +0000 https://campaignme.com/?p=110578 Viola Communications, a subsidiary of Multiply Group PJSC and an Abu Dhabi-based integrated marketing agency, has signed a memorandum of understanding (MoU) with iShout, an influencer marketing and user-generated content (UGC) creators agency. The agreement establishes a strategic partnership that leverages artificial intelligence (AI), data, and influencer management platforms to deliver smarter, more impactful influencer […]

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]]> Multiply Group’s media and comms vertical sees EBIDTA rise 60% YoY in Q2 2025 https://campaignme.com/multiply-groups-media-and-comms-vertical-sees-ebidta-rise-60-yoy-in-q2-2025/ Tue, 29 Jul 2025 10:00:42 +0000 https://campaignme.com/?p=106079 Abu Dhabi Securities Exchange (ADX)-listed Multiply Group, a leading Abu Dhabi-based investment holding firm, has revealed the financial results of its media and communications vertical, which includes Multiply Media Group and Viola Communications, for the second quarter (Q2) of 2025. This media and communications vertical delivered strong performance in Q2 2025, with earnings before interest, […]

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]]> AI: The most misleading compound noun known to man (and machine) https://campaignme.com/ai-the-most-misleading-compound-noun-known-to-man-and-machine/ Tue, 05 Nov 2024 06:50:02 +0000 https://campaignme.com/?p=91827 Ten-out-of-ten to whoever it was that coined the phrase ‘artificial intelligence’, in the sense of a machine being able to demonstrate sentience. Less than a generation ago, this kind of speculative vision of how the future may turn out was exclusively reserved for science fiction authors and film-makers (see Rossum’s Universal Robots, Terminator, Blade Runner, […]

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