Vikrant Shetty Archives - Campaign Middle East https://campaignme.com/tag/vikrant-shetty/ Tue, 15 Apr 2025 07:35:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Vikrant Shetty Archives - Campaign Middle East https://campaignme.com/tag/vikrant-shetty/ 32 32 Respawn revolution: Marketers, industry leaders ‘press play’ on gaming strategies https://campaignme.com/respawn-revolution-marketers-industry-leaders-press-play-on-gaming-strategies/ Tue, 15 Apr 2025 04:40:54 +0000 https://campaignme.com/?p=100745 Gaming – once considered a fun attention-grabbing brand experience experiment – has now become an integral part of the media and marketing mix in the Middle East. With a young and tech-savvy population, the Middle East is luring brands into virtual arenas by making the case for gaming as a highly immersive, interactive and engaging […]

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]]> Digital Essays 2023: Embrace AI or Embrace AI https://campaignme.com/digital-essays-2023-embrace-ai-or-embrace-ai/ Thu, 14 Dec 2023 06:00:10 +0000 https://campaignme.com/?p=73639 The obvious thing for us to do was ask Chat GPT to write this essay. Did it save us time? Yes. Did it summarise from the millions of written content online? Yes. Can we use it as is? No. No, because it didn’t sound like us, it didn’t highlight our personal experience with AI. It […]

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]]> Wavemaker’s Vikrant Shetty and Moaviya Zahid examine influencer marketing in 2020 https://campaignme.com/wavemakers-vikrant-shetty-and-moaviya-zahid-examine-influencer-marketing-in-2020/ Wed, 11 Mar 2020 08:46:25 +0000 https://campaignme.com/?p=21872 Since spend on influencer marketing is only going north, it made sense to educate our clients on the best way forward. With this in mind, we recently conducted an influencer workshop where Colgate marketing team members from across Dubai, Turkey and New York came to listen and share learnings from across markets. Some key questions […]

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